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# Minimalist Gen Z Makeup
Morphe 2 is Launching with Two TikTok Stars as Brand Ambassadors

By Laura McQuarrie | Published 2020-07-29 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/morphe-2
References: [cosmopolitan](https://www.cosmopolitan.com/uk/beauty-hair/makeup/a33372507/morphe-2-charli-dixi-damelio/) & [youtube](https://www.youtube.com/watch?v=8Ky1DdZtFJA)

Beauty brand Morphe is introducing a new sub-brand called [Morphe 2](https://www.trendhunter.com/trends/hot-shot-blush-drops) with the help of [TikTok](https://www.trendhunter.com/trends/gen-a-z-hub) stars and sisters Charli and Dixi D'Amelio. The Morphe 2 will be focused on appealing to a younger, [Gen Z](https://www.trendhunter.com/trends/super-boost) demographic and "babes who prefer a lighter, low-key look."

The new range introduces a range of solutions for that no-makeup makeup look, especially with a focus on skincare-infused cosmetics. There's the Hydrating Skin Tint, as well as Jelly Eye Shimmer, eye glosses, sheer lip oils and more in many shades. As well as helping to create minimal makeup looks, Morphe 2 introduces packaging that's just as simple, stylish and aesthetically pleasing.

With Charli and Dixie as brand ambassadors, Morphe 2 taps into their combined audience of 85 million followers.

Image Credit: Morphe

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 35% | Activity: 88% | Freshness: 9%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Key Themes Behind This Trend

- **Skincare-infused Cosmetics:** Opportunity to develop and market products that blur the line between skincare and makeup, catering to the growing demand for natural and healthy beauty solutions.
- **No-makeup Makeup Look:** Chance to create innovative products that offer lightweight, natural-looking coverage for consumers seeking a fresh-faced appearance.
- **Influencer Brand Collaborations:** Potential for business partnerships with popular social media influencers to leverage their large following and reach a specific target audience.

### Where This Applies

- **Beauty & Skincare:** Capitalizing on the trend towards minimalist makeup and skincare-infused products to attract Gen Z consumers.
- **Cosmetics Packaging:** Opportunity to design aesthetically pleasing, minimalist packaging that aligns with the no-makeup makeup trend and appeals to younger consumers.
- **Social Media Marketing:** Businesses can explore collaborations with popular influencers on platforms like TikTok to promote their products and engage with a wider audience.

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- [Effortless Minimalist Makeup Products](https://www.trendhunter.com/trends/blush-lip-color.md)
- [Teen-Friendly Cosmetic Lines](https://www.trendhunter.com/trends/teen-line.md)
- [Youth-Safe Skincare Hubs](https://www.trendhunter.com/trends/gen-a-z-hub.md)
- [Teen-Focused Makeup Lines](https://www.trendhunter.com/trends/teencentric-makeup-line.md)
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