# Adaptable Storage Water Bottles The 'Morph Bottle' Keeps Essentials and Hydration on Hand By Michael Hemsworth | Published 2018-11-21 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/morph-bottle References: [geeky-gadgets](https://www.geeky-gadgets.com/morph-bottle-offers-hydration-and-storage-20-11-2018/) & [kickstarter](https://www.kickstarter.com/projects/1963706692/morph-bottle-essentials-and-hydration-in-a-single?ref=discovery) The 'Morph Bottle' is a dual-purpose piece of gear for avid athletes and outdoor enthusiasts to use when heading to the gym, on a hike or simply out on their daily commute. Featuring a [self-adjusting compartment for water](https://www.trendhunter.com/trends/tetra), the bottle will automatically offer a hidden spot for storing small essentials that is protective, moisture-free and perfect for keeping things organized. The bottle features a food-grade silicone pocket on the interior for storing items to ensure it's a clean way to carry all your essentials with you. The 'Morph Bottle' will offer a sizable amount of water to keep you hydrated during workouts, while the integrated storage space is perfect for [protein bars, payment cards or keys](https://www.trendhunter.com/trends/ultix-outdoors-superpack) to prevent you from losing them along the way. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 66% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What's Driving This Trend - **Adaptable Storage:** The ability to store and protect small essentials in a water bottle creates opportunities for new product design and customization. - **Dual-purpose Gear:** Functionality beyond a single use case provides opportunities for new product designs that cater to the needs of multi-faceted lifestyles. - **Convenient Hydration:** Efficient hydration solutions that integrate storage space provide opportunities to redefine how people carry their essentials and water on the go. ### Who This Affects Most - **Sporting Goods:** Sporting goods companies can leverage adaptable storage to enhance customers' exercise experiences, differentiate themselves from competitors and increase sales. - **Outdoor Recreation:** Outdoor recreation companies can use dual-purpose gear to create multi-functional products that satisfy the needs of adventure-seeking customers. - **Travel & Commuting:** Travel and commuting industries can use convenient hydration to offer unique, practical solutions for staying hydrated while carrying small travel essentials. ## Related on Trend Hunter - [Multifunctional Drinking Bottles](https://www.trendhunter.com/trends/keepcup-bottle.md) - [Combination Modular Bottles](https://www.trendhunter.com/trends/berry-bottle.md) - [Twisting Collapsible Bottles](https://www.trendhunter.com/trends/elio.md) - [Space-Saving Hydration Solutions](https://www.trendhunter.com/trends/flat-water-bottles.md) - [Hyper-Durable Hydration Bottles](https://www.trendhunter.com/trends/hydro-flask-sport-bottle.md) - [Magnetic Water Bottle Sleeves](https://www.trendhunter.com/trends/magsleeve.md) - [Pump-Integrated Water Bottles](https://www.trendhunter.com/trends/bottle-bottle.md) - [Modular Travel Bottles](https://www.trendhunter.com/trends/tetra.md) - [Phone-Integrated Water Bottle Designs](https://www.trendhunter.com/trends/builtin-phone-mount.md)