# Oil-Infused Lip Balm Lines Moroccanoil Lip Balm Comes in Three Options By Michael Hemsworth | Published 2026-01-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/moroccanoil-lip-balm References: [drugstorenews](https://drugstorenews.com/moroccanoil-enters-lip-care-space-lip-balm-line) & [moroccanoil](https://moroccanoil.com)  The [Moroccanoil](https://www.trendhunter.com/trends/luxurious-hand-lotion) Lip Balm line is the brand's latest addition to the category that's formulated with optimized hydration and more to work well for today's consumer. The product is crafted with a blend of argan oil, argan butter, peptides and hyaluronic acid that combine to deliver 24-hours of hydration to lips without leaving a sticky feeling during wear. The lip balm comes in three varieties including Moroccan Mint Tea, Berry Pomegranate and Vanilla Date, which are each arriving now via the brand's website, Sephora, [Ulta Beauty](https://www.trendhunter.com/trends/moroccanoil-launches), [Nordstrom](https://www.trendhunter.com/trends/wild-tomato-plants) and beyond. Co-Founder Carmen Tal commented on the Moroccanoil Lip Balm line saying, "The expansion into the lip care category with our new Moroccanoil Lip Balm offers our customers a product that not only feels beautiful but truly transforms the health of their lips. Since the beginning, Moroccanoil has been committed to creating luxurious, argan oil-infused products that deliver both performance and indulgence. This product fits in perfectly with our lineup of high-performing, easy-to-use products." ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 63% | Activity: 66% | Freshness: 62% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Oil-infused Beauty:** The trend of oil-infused beauty products continues to gain traction, showcasing the potential for blending natural oils with skincare to enhance hydration and performance without the greasiness. - **Multi-functional Lip Care:** Lip care products that combine hydration with health-enhancing ingredients offer consumers significant value, signifying a shift towards multi-functional formulations in cosmetics. - **Flavor-variety Lip Products:** With diverse flavors such as Moroccan Mint Tea and Berry Pomegranate, the lip balm market is evolving to incorporate unique taste profiles that appeal to consumer preferences for sensory experiences. ### Sectors Adopting This - **Personal Care Industry:** The personal care industry is seeing transformative innovation opportunities in formulating products that blend traditional beauty oils with modern skincare actives to cater to sophisticated consumer demands. - **Natural Ingredients Industry:** A growing interest in natural and oil-infused ingredients is driving innovation in the natural ingredients industry, specifically in developing advanced formulations that provide both efficacy and luxury. - **Retail Beauty Market:** The retail beauty market’s continuous expansion underscores an increasing demand for exclusive, high-performing beauty products accessible through major retailers like Sephora and Ulta Beauty. ## Related on Trend Hunter - [Luxe Hydrating Beauty Products](https://www.trendhunter.com/trends/lip-balm-and-cleanser.md) - [Black Metal-Inspired Lip Balms](https://www.trendhunter.com/trends/lip-embalms.md) - [Cocktail-Inspired Lip Balms](https://www.trendhunter.com/trends/omy-lip-drinks.md) - [Customizable Gloss Bottles](https://www.trendhunter.com/trends/self-made-bottle.md) - [Keyring-Specific Lip Balms](https://www.trendhunter.com/trends/care-tint-balm-keyring.md) - [Luminous Gloss-Inspired Installations](https://www.trendhunter.com/trends/miami-art-week.md) - [Winter SPF Campaigns](https://www.trendhunter.com/trends/wearspf.md) - [60-Seconds Conditioning Lip Serums](https://www.trendhunter.com/trends/one-minute-ready-lip.md) - [Dual-Purpose Lip Butters](https://www.trendhunter.com/trends/find-comfort-lip-butter.md)