# Luxe Beauty Oil Expansions Moroccanoil® Launches in Ulta Beauty By Debra John | Published 2025-08-28 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/moroccanoil-launches References: [prnewswire](https://www.prnewswire.com/news-releases/moroccanoil-launches-in-ulta-beauty-reaching-more-beauty-consumers-nationwide-and-reaffirming-the-brands-salon-roots-302533691.html)  [Moroccanoil®](https://www.trendhunter.com/trends/intense-hydrating-mask) launches its full assortment of haircare, body care, and fine fragrance products at [Ulta Beauty](https://www.trendhunter.com/trends/skincare-retail) beginning August 24. The rollout will include select Ulta Beauty stores nationwide as well as [Ulta.com](https://www.trendhunter.com/trends/nutrafol-enters-ulta-beauty), with a curated range of the brand’s best-selling products available in all store locations. As a global leader in argan oil–infused beauty, Moroccanoil® is known for its Mediterranean-inspired, luxury formulations that blend performance with sensorial appeal. This launch expands access to the brand’s multi-category portfolio, offering more consumers the opportunity to experience its signature oil-infused approach across haircare, body care, and fragrance. By partnering with Ulta Beauty’s extensive retail network, Moroccanoil® continues to strengthen its presence in the U.S. market while meeting growing demand for high-quality, oil-enriched beauty solutions. The expansion underscores the brand’s commitment to accessibility and its ongoing role as a pioneer in modern, luxury beauty care. Image Credit: Moroccanoil® ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 60% | Activity: 64% | Freshness: 48% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Oil-infused Beauty Products:** As consumers increasingly seek multifunctional beauty products, oil-infused formulations offer superior performance and sensory benefits. - **Luxury Beauty Accessibility:** Expanding luxury beauty brands into mainstream retail locations reflects the growing trend of making high-end personal care accessible to a broader audience. - **Multi-category Beauty Brands:** Beauty brands offering cohesive collections across multiple categories, like haircare and body care, cater to consumers seeking consistent brand experiences. ### Industries Being Reshaped - **Haircare Industry:** The haircare industry is witnessing increased demand for innovative oil-based treatments that combine luxury aesthetics with effective results. - **Retail Beauty Sector:** Partnerships between established beauty brands and expansive retail networks are transforming the market landscape by enhancing product accessibility. - **Fragrance Innovations:** The fragrance industry is being revitalized by infusing traditional scents with novel oil-based elements, creating new layers of olfactory experiences. ## Related on Trend Hunter - [Signature Hair Brand Fragrances](https://www.trendhunter.com/trends/loriginale-eau-de-parfum.md) - [Exclusive Skincare Retail Expansions](https://www.trendhunter.com/trends/skincare-retail.md) - [Oil-Infused Lip Balm Lines](https://www.trendhunter.com/trends/moroccanoil-lip-balm.md) - [Expansive Personal Care Lines](https://www.trendhunter.com/trends/personal-care.md) - [Hybrid Scent Expansions](https://www.trendhunter.com/trends/hair-body-fragrance-mists.md) - [Hair Growth Supplement Expansions](https://www.trendhunter.com/trends/nutrafol-enters-ulta-beauty.md) - [Hair Product Retail Expansions](https://www.trendhunter.com/trends/hallo-hair-ulta-beauty.md) - [Substantial Beauty Retailer Expansions](https://www.trendhunter.com/trends/ulta-beauty1.md) - [Luxurious Hand Lotions](https://www.trendhunter.com/trends/luxurious-hand-lotion.md)