# Vegan-Friendly Rib-Inspired Meats MorningStar Farms Riblets Will Come in Two Tasty Flavors By Michael Hemsworth | Published 2023-11-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/morningstar-farms-riblets References: [preparedfoods](https://www.preparedfoods.com/articles/128700-morningstar-farms-riblets) & [morningstarfarms](https://www.morningstarfarms.com/en_US/home.html)  [MorningStar Farms](https://www.trendhunter.com/trends/morningstar-farms-chikn-fries) Riblets are arriving in retailer freezer aisles this spring as part of their revival to provide [vegan and plant-based consumers](https://www.trendhunter.com/trends/frys-flexi-range) with a delicious way to satisfy their craving for ribs. The product will be available starting in spring 2024, and will come in two flavors including [Korean BBQ](https://www.trendhunter.com/trends/korean-plantbased-meats) and Sweet BBQ, which are both ready to cook and come in trays of two riblets each. The Riblets are reported to be packed with 26-grams of protein with 210-calories to give then a nutritious profile that's great for incorporating into any meal as a lean protein option. The MorningStar Farms Riblets will be priced at $8.79 and are crafted with natural ingredients to further increase their appeal for health-conscious consumers. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 49% | Activity: 65% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Meats:** The rise of plant-based meats is providing a disruptive innovation opportunity for companies like MorningStar Farms to cater to the growing vegan and plant-based consumer market. - **Vegan Convenience Foods:** The development of vegan convenience foods like MorningStar Farms Riblets offers a disruptive innovation opportunity to provide tasty and nutritious options for on-the-go consumers looking for plant-based alternatives. - **Protein-packed Alternatives:** The demand for protein-packed alternatives is creating a disruptive innovation opportunity for brands like MorningStar Farms to offer vegan options such as their Riblets, which provide a nutritious and flavorful alternative to traditional meats. ### Sectors Adopting This - **Plant-based Food:** The plant-based food industry has the potential to be disrupted by the introduction of vegan-friendly rib-inspired meats like MorningStar Farms Riblets, meeting the needs of individuals looking for sustainable and ethical food options. - **Frozen Food:** The frozen food industry can tap into the growing demand for plant-based products and convenience foods by incorporating vegan options like MorningStar Farms Riblets, offering a new and appealing option to health-conscious consumers. - **Alternative Proteins:** The alternative protein industry can be disrupted by offerings such as MorningStar Farms Riblets, providing a flavorful and protein-rich alternative to traditional meat products for individuals seeking a more sustainable and ethical diet. ## Related on Trend Hunter - [Plant-Based Vegan Ribs](https://www.trendhunter.com/trends/baby-ribs.md) - [Bone-In Vegan Ribs](https://www.trendhunter.com/trends/premium-plant-based-ribs.md) - [Plant-Based Rib Sandwiches](https://www.trendhunter.com/trends/the-veggrib.md) - [Marinated Plant-Based Ribs](https://www.trendhunter.com/trends/vemondo-vegan-ribs.md) - [Meaty Plant-Based Ribs](https://www.trendhunter.com/trends/plant-based-ribs.md) - [Plant-Based East Asian Ribs](https://www.trendhunter.com/trends/spare-ribz.md) - [Plant-Based BBQ Rib Sandwiches](https://www.trendhunter.com/trends/the-ribby-sandwich.md) - [Dippable Crisp-Flavored Fries](https://www.trendhunter.com/trends/morningstar-farms-chikn-fries.md) - [Frozen Plant-Based Carnitas](https://www.trendhunter.com/trends/barvecue.md)