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# Dippable Crisp-Flavored Fries
MorningStar Farms Chik'n Fries Come in Two Pringles Flavors

By Laura McQuarrie | Published 2023-02-15 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/morningstar-farms-chikn-fries
References: [prnewswire](https://www.prnewswire.com/news-releases/morningstar-farms-and-pringles-combine-iconic-flavors-in-first-of-its-kind-plant-based-chikn-fries-301747581.html) & [MorningStarFarms](http://MorningStarFarms.com/)

![Dippable Crisp-Flavored Fries](https://cdn.trendhunterstatic.com/thumbs/498/morningstar-farms-chikn-fries.jpeg)

[MorningStar Farms](https://www.trendhunter.com/trends/steakhouse-style-burger) Chik'n Fries are plant-based and ready to be enjoyed in two popular flavors inspired by Pringles crisps. The Original and Scorchin' Cheddar Cheeze snacks share familiar flavors and textures that are [crispy and golden on the outside](https://www.trendhunter.com/trends/American-Ranch-Chicken-Krisps), and juicy on the inside.

The MorningStar Farms Chik'n Fries are the first of their kind in the US plant-based market and according to the brand, "they are made with 100% [plant-based protein](https://www.trendhunter.com/trends/daring-plant-chicken), containing 11g of protein and 41% less fat than the leading homestyle chicken fries."

The savory and salty snacks are dippable and easy to prepare in the oven, microwave or air fryer. These plant-based bites are for anyone who wants to get more protein in their diet, whether they are committed to plant-based eating full-time or on a mission to go meatless more often.

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 36% | Activity: 46% | Freshness: 14%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Plant-based Meat Snacks:** MorningStar Farms is creating a trend for plant-based meat snacks by introducing Chik'n Fries flavored like popular crisps, opening an opportunity for more meat-like but plant-based snack options.
- **Dippable Protein Snacks:** MorningStar Farms Chik'n Fries' dippable nature show a trend for more protein-rich snacks that are easy to eat on the go.
- **Reduced-fat Meat Alternatives:** MorningStar Farms Chik'n Fries are a trend for reduced-fat meat alternatives, opening opportunities for other meat-like products with lower fat content.

### Industries Being Reshaped

- **Plant-based Foods:** MorningStar Farms Chik'n Fries could disrupt the plant-based food industry by introducing a new plant-based meat snack option that is crispy and juicy, like actual chicken.
- **Frozen Food and Snacks:** The dippable and easy-to-prepare feature of MorningStar Farms Chik'n Fries could disrupt the frozen food and snacks industry by introducing a new plant-based frozen snack option.
- **Meat Alternatives:** MorningStar Farms Chik'n Fries could disrupt the meat alternatives industry by introducing a new product that is crispy, juicy, and contains low-fat but high protein content.

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