# Liver-Boosting Recovery Drinks 'Morning Recovery' is Powered by a Potent Asian Medicine Ingredient By Laura McQuarrie | Published 2018-07-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/morning-recovery References: [future-filter](http://www.future-filter.com/blog-main/2018/6/good-morning) & [ca.morningrecoverydrink](https://ca.morningrecoverydrink.com/) There are plenty of functional drinks that promise to help prevent and cure hangovers, but Morning Recovery is particularly noteworthy because of the inclusion of a breakthrough ingredient—dihydromyricetin (DHM), which is extracted from the fruit of the oriental raisin tree. One experiences a hangover when the liver has a hard time breaking down a substance produced when digesting alcohol. As such, Morning Recovery is a science-backed liver-boosting dietary supplement that plays a part in supporting the body's natural functions. Alongside DHM, some of the key ingredients in the product also include a Vitamin B complex and prickly pear extract to counter the effects of liver inflammation and settle hangover symptoms. Morning Recovery is a disruptive product in the drink category that is supported by more than $8 million in backing. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 82% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Liver-boosting Drinks:** A growing trend in functional drinks that promise to cure hangovers by including ingredients that support liver function, such as dihydromyricetin (DHM). - **Breakthrough Ingredients:** The inclusion of DHM from the oriental raisin tree is a unique selling proposition and a disruption in the hangover cure market. - **Science-backed Supplements:** Consumers are increasingly looking for products that are supported by scientific research, making Morning Recovery a disruptive innovation in this market. ### Who This Affects Most - **Functional Drinks:** The rise of functional drinks that include liver-boosting ingredients like DHM represents a disruptive innovation for the beverage industry. - **Supplements:** Morning Recovery's science-backed formula offers a disruptive innovation for the supplement industry, particularly in the hangover cure market. - **Natural Remedies:** The use of natural ingredients like DHM and prickly pear extract is a disruptive innovation in the hangover cure market for those seeking a more natural remedy for their symptoms. ## Related on Trend Hunter - [Rapid Rehydration Packets](https://www.trendhunter.com/trends/hydralyte-plus-liver-support.md) - [Hangover Recovery Gummies](https://www.trendhunter.com/trends/hangover-recovery-gummies.md) - [Cheeky Alcohol Metabolism Supplements](https://www.trendhunter.com/trends/alcohol-metabolism-supplement.md) - [Revolutionary Anti-Hangover Pills](https://www.trendhunter.com/trends/antihangover-pill.md) - [Vegan Hangover Recovery Gummies](https://www.trendhunter.com/trends/hangover-recovery-gummies1.md) - [All-Hours Functional Mixers](https://www.trendhunter.com/trends/day-night-drinks.md) - [Anti-Hangover Gummies](https://www.trendhunter.com/trends/partysmart-gummies.md) - [Vitamin-Replenishing Patches](https://www.trendhunter.com/trends/onmi-hangover-relief.md) - [Pouched Recovery Tonics](https://www.trendhunter.com/trends/seoul-tonic.md)