# Grocery-Inspired SPF Pop-Ups Beauty of Joseon's Morning Moisturizer SPF Grocery is Experiential By Laura McQuarrie | Published 2026-05-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/morning-moisturizer-spf-grocery References: [cosmeticsbusiness](https://cosmeticsbusiness.com/beauty-of-joseon-sephora-spf-pop-up-nyc) & [nycforfree.co](https://www.nycforfree.co/events/beauty-of-joseon-spf-grocery-pop-up)  Beauty of Joseon collaborated with [Sephora Times Square](https://www.trendhunter.com/trends/seoul-in-the-city) to host the Morning Moisturizer SPF Grocery experience in NYC, inviting passersby into a playful, supermarket-inspired space to explore sunscreen like never before. Created to spotlight Beauty of Joseon's new Dayscreen Moisturizer SPF [30](https://www.trendhunter.com/trends/tinted-lip-30-spf-moisturizing-lip-balms) and bestselling Day Dew Sunscreen SPF [50](https://www.trendhunter.com/trends/glowy-moisturizer), the experiential activation positions sunscreen as an essential part of everyday morning routines—as ordinary, intuitive and habitual as picking up groceries. On-site, visitors can learn about the brand's sun care solutions, take photos, and sip an exclusive BOJ x Matchaful Rice Milk Green Tea Latte. Visitors' pop-up experience in Times Square Plaza concludes with take-home freebies, like a free keyring with a mini Dayscreen Moisturizer SPF 30. Supermarket-style pop-ups are on the rise because the familiar setting strips away the intimidation of traditional retail experiences, making brand activations feel accessible, nostalgic, and genuinely fun. ## Trend Insights (Trend Hunter) - Score: 8.0/10 - Popularity: 81% | Activity: 87% | Freshness: 72% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Grocery-inspired Pop-ups:** Brands packaging product discovery within supermarket-style activations that normalize usage by framing items as everyday essentials and lower psychological barriers to trial. - **Experientialized Everyday Essentials:** Elevating routine products through immersive, playfully curated experiences that shift consumer perception from commodity to lifestyle staple. - **Nostalgic Retail Environments:** Retail designs that leverage familiar, nostalgic settings to foster emotional connection and increase dwell time around mundane categories. ### Where This Applies - **Skincare and Sun Care:** Positioning SPF and daily facial products as habitual, grocery-like purchases that can expand market penetration by reframing sunscreen as part of morning rituals. - **Retail Marketing and Activations:** Experiential pop-ups in high-footfall locations enabling brands to convert passerby curiosity into deeper product understanding and social sharing. - **Food and Beverage Collaborations:** Cross-category partnerships that pair consumables with non-food products to create multisensory experiences and broaden audience touchpoints. ## Related on Trend Hunter - [Sun Safety Beach Takeovers](https://www.trendhunter.com/trends/miami-beach-takeover.md) - [Collectible Treat Pop-Ups](https://www.trendhunter.com/trends/the-kind-frozen-bar.md) - [Disruptive Sun Care Pop-Ups](https://www.trendhunter.com/trends/good-days-daily-bodega.md) - [Sun Care Concierges](https://www.trendhunter.com/trends/supergoop-concierge.md) - [Grab-and-Go Pop-Up Stands](https://www.trendhunter.com/trends/oops-i-forgot-it-again.md) - [Sunscreen-Themed Beach Competitions](https://www.trendhunter.com/trends/hawaiian-tropic-hibiscus-cove.md) - [SPF Comedy Specials](https://www.trendhunter.com/trends/sunhinged.md) - [Sun Safety-Promoting Initiatives](https://www.trendhunter.com/trends/sun-safety.md) - [Eco-Friendly Bike Challenges](https://www.trendhunter.com/trends/pedal-for-our-planet.md)