# Eco-Friendly Morning Masks PAYOT Paris' Morning Mask are Eco-Conscious and Efficient By Kalin Ned | Published 2021-04-28 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/morning-masks References: [payot](https://www.payot.com/CA/en/ranges/morning-mask) Popular beauty brand PAYOT Paris is offering a collection of five highly efficient Morning Masks that target different consumer concerns. The product is to be applied in the morning for 15 minutes in place of one's serum. The first of the Morning Masks in PAYOT Paris' collection is the 'Look Younger' mask which smoothes and lifts skin with [fine lines](https://www.trendhunter.com/trends/biocollagen-facemask). Enriched with green tea extract, it guarantees a radiant glow. The second mask is the 'Hangover' for detoxing. Packed with Goji berry extract, it helps the skin recover and regain radiance. The 'Teens [Dream](https://www.trendhunter.com/trends/dream-tea)' mask purifies and removes imperfections, while 'Water Power' delivers a strong dose of hydration. Finally, 'Winter is Coming' provides a nourishing and comforting experience. All Morning Masks are made of Lyocell, a natural-origin, eco-friendly fibre made from wood pulp. Image Credit: PAYOT Paris ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 68% | Activity: 67% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Eco-friendly Beauty:** There is an opportunity for beauty companies to create eco-friendly and sustainable products like PAYOT Paris' Morning Masks from natural-origin, eco-friendly fibers. - **Targeted Morning Masks:** With the rise of targeted skincare, there is potential for beauty companies to create customizable Morning Masks that offer specific benefits for the consumer's skincare concerns. - **Replacing Skincare Steps:** There is an opportunity to create products that can combine multiple skincare steps into one, like PAYOT Paris' Morning Mask being applied in place of the serum. ### Who This Affects Most - **Beauty:** Beauty companies can create eco-friendly and sustainable products like PAYOT Paris' Morning Masks from natural-origin, eco-friendly fibers. - **Skincare:** With the rise of targeted skincare, there is potential for beauty companies to create customizable Morning Masks that offer specific benefits for the consumer's skincare concerns. - **Textile:** There is an opportunity for textile companies to create natural-origin, eco-friendly fibers like Lyocell for use in the beauty industry. ## Related on Trend Hunter - [Hydrating Gel-Based Masks](https://www.trendhunter.com/trends/instantlift-express-revitalizing-mask.md) - [Hydrating Undereye Masks](https://www.trendhunter.com/trends/4am-skin.md) - [Peel-Off Overnight Masks](https://www.trendhunter.com/trends/hydrapeel-off-mask.md) - [Upcycled Overnight Skincare](https://www.trendhunter.com/trends/pleasing-beauty-sleep-mask.md) - [24-Hour Moisture Masks](https://www.trendhunter.com/trends/hydrogel-hydrating-mask.md) - [Autumn-Inspired Sheet Masks](https://www.trendhunter.com/trends/seasonal-facial-treatment.md) - [Cooling Sensation Hydrating Masks](https://www.trendhunter.com/trends/sos-mask.md) - [Mocktail-Inspired Beauty Masks](https://www.trendhunter.com/trends/mocktailinspired-beauty.md) - [Circadian-Driven Repair Masks](https://www.trendhunter.com/trends/reparative-mask.md)