# Seven-Second Face Masks Starskin's '7-Second Morning Mask' Combines Seven Steps in One By Laura McQuarrie | Published 2019-03-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/morning-mask References: [starskin](https://starskin.com/7-second-morning-mask/) Those who find themselves craving self-care but are constantly pressed for time will enjoy how little time it takes to use Starskin's 7-Second Morning Mask. The product is touted as a "new-generation seven-in-one beauty innovation" that combines multiple steps of a morning skincare routine into one fast-acting, easy-to-use product. Unlike a mask that is applied to the entire face at once, the product takes the form of "[Miracle Skin Mask Pads](https://www.trendhunter.com/trends/multi-masking)" that massage, exfoliate and tone, while also serving as one's serum, moisturizer, face mask and makeup primer. The dual-texture pad includes one beaded side and a pocket for the fingers to simplify the application process. With [mushroom stem extract](https://www.trendhunter.com/trends/milky-mushroom-ultra-hydration-mask), flower extracts, fermented ingredients and probiotics, the product boasts a slow-release formula that provides long-lasting nourishment. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 49% | Activity: 18% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Multi-tasking Beauty Products:** The rise of seven-in-one beauty products is an opportunity to develop innovative, time-saving and high-performance skincare solutions that cater to the busy lifestyle of modern consumers. - **Convenient Skincare Formats:** Beauty brands can offer innovation in product application and formats by developing pads, wipes, and masks that deliver multiple benefits in one easy step. - **Probiotic Skincare:** As consumers become more health-conscious, skincare and beauty brands can capitalize on the trend by incorporating probiotics in their formulations to promote a healthy and balanced complexion. ### Where This Applies - **Beauty and Skincare:** Brands in the beauty and skincare industry can create new product lines or revamp existing ones to offer innovative and time-saving solutions that cater to the busy lifestyle of their consumers. - **Cosmetics:** Cosmetics companies have an opportunity to develop innovative and multi-functional makeup products that offer skincare benefits in addition to enhancing beauty. - **Wellness:** Incorporating probiotics in skincare and beauty products can promote a healthy complexion and offer wellness benefits to consumers, creating opportunities for wellness brands to expand into the skincare category. ## Related on Trend Hunter - [Targeted Multi-Masking Sets](https://www.trendhunter.com/trends/hot-as-sheet.md) - [One-Minute Hair Masks](https://www.trendhunter.com/trends/swair-speedmask.md) - [Rapid Facial Cleansers](https://www.trendhunter.com/trends/face-cleanse.md) - [Two-Minute Face Masks](https://www.trendhunter.com/trends/instant-resurfacing-mask.md) - [Micro Skincare Masks](https://www.trendhunter.com/trends/micro-masks.md) - [20-Minute Glass Skin Masks](https://www.trendhunter.com/trends/biocollagen-radiance-facial-mask.md) - [Multi-Use Skincare Creams](https://www.trendhunter.com/trends/ms-morning.md) - [Multi-Masking Treatments](https://www.trendhunter.com/trends/multi-masking.md) - [Sheet-Style Skincare Serums](https://www.trendhunter.com/trends/sulwhasoo-1.md)