# Anti-Hangover Drinks Morning Fresh Reenergizes the Body with Vitamins, Proteins & Electrolytes By Laura McQuarrie | Published 2023-12-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/morning-fresh References: [beveragedaily](https://www.beveragedaily.com/Article/2023/12/19/indian-anti-hangover-first-mover-morning-fresh-eyes-growth-opportunities-for-rtd-functional-beverages) & [drinkmorningfresh](https://drinkmorningfresh.com/hangover-drinks/mix-pack-of-4/)  [Morning Fresh](https://www.trendhunter.com/trends/sciencebacked-wellness) found a gap in the market in India for [convenient hangover cures](https://www.trendhunter.com/trends/dayguard) while people are still relying on home remedies. Through its research, Morning Fresh found the liver support function of silk protein, which is now a key part of its vibrant, [ready-to-drink formulas](https://www.trendhunter.com/trends/optivive), which provide relief with unique flavors like Cola, Cinnamon, Mint or Strawberry. "Because of COVID-19, people have become much more health-conscious, and are looking for and are willing to pay for products that help them stay healthy—hangover cures are one of those things," brand founder Mitali Tandon told NutraIngredients-Asia, "While entertainment continues to play a part in people's lives and/or work, what has changed is what they want to have a good time without compromising on their health." ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 23% | Activity: 28% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Convenient Hangover Cures:** Morning Fresh found a gap in the market in India for convenient hangover cures while people were still relying on home remedies. - **Health-conscious Consumers:** Because of COVID-19, people have become much more health-conscious, and are looking for and are willing to pay for products that help them stay healthy—hangover cures are one of those things. - **Liver Support Function of Silk Protein:** Through its research, Morning Fresh found the liver support function of silk protein, which is now a key part of its vibrant, ready-to-drink formulas, which provide relief with unique flavors like Cola, Cinnamon, Mint or Strawberry. ### Where This Applies - **Beverage Industry:** Morning Fresh found a gap in the market in India for convenient hangover cures while people were still relying on home remedies. - **Healthcare Industry:** Because of COVID-19, people have become much more health-conscious, and are looking for and are willing to pay for products that help them stay healthy—hangover cures are one of those things. - **Food Industry:** Through its research, Morning Fresh found the liver support function of silk protein, which is now a key part of its vibrant, ready-to-drink formulas, which provide relief with unique flavors like Cola, Cinnamon, Mint or Strawberry. ## Related on Trend Hunter - [Hangover Recovery Gummies](https://www.trendhunter.com/trends/hangover-recovery-gummies.md) - [Rapid Rehydration Packets](https://www.trendhunter.com/trends/hydralyte-plus-liver-support.md) - [All-Hours Functional Mixers](https://www.trendhunter.com/trends/day-night-drinks.md) - [Revolutionary Anti-Hangover Pills](https://www.trendhunter.com/trends/antihangover-pill.md) - [Vegan Hangover Recovery Gummies](https://www.trendhunter.com/trends/hangover-recovery-gummies1.md) - [Anti-Hangover Gummies](https://www.trendhunter.com/trends/partysmart-gummies.md) - [Juicy Anti-Hangover Pouches](https://www.trendhunter.com/trends/prepear.md) - [Herbal Hangover-Combating Drinks](https://www.trendhunter.com/trends/the-plug-50.md) - [Hangover-combating Hydration Drinks](https://www.trendhunter.com/trends/glow-sparkling-hydration-2.md)