# Floral Fairy Shoots Frida Gustavsson Stars in 'Morning Flowers' for Vogue Nippon June 2010 By Luisa Amanda Gomes | Published 2010-05-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/morning-flowers-for-vogue-nippon References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2010/04/editorial--1.html) & [forums.thefashionspot](http://forums.thefashionspot.com/showpost.php?p=7119695&postcount=123) Frida Gustavsson is the center of attention in the photo narrative 'Morning Flowers' for [Vogue](https://www.trendhunter.com/trends/loewe-6) Nippon June 2010. This photo spread is all about romance and airy fashion. Photographed by Andreas Sjodin, Frida Gustavsson is consumed with a soft light and adorned with [fragrant flowers](https://www.trendhunter.com/trends/desert-floral). This editorial has a [dreamy, ethereal atmosphere](https://www.trendhunter.com/trends/chanel-spring-summer-2026) to it. Frida Gustavsson poses in her seat like a live fairy that is obsessed with blossoms and fringed straw hats. If you were a collector of beauty, 'Morning Flowers' for Vogue Nippon is one that you would have to capture, even if just with your memory. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 56% | Activity: 39% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Floral Fashion:** The rise of floral fashion as an ethereal, romantic trend for editorials and events presents opportunities for fashion and beauty brands to experiment with nature-inspired designs and products. - **Ethereal Photography:** The trend towards dreamy, otherworldly photography in editorials and advertising campaigns presents opportunities for photographers and visual artists to create unique and captivating imagery. - **Fantasy-inspired Beauty:** The trend towards fairy-like beauty, with soft lighting, floral accents, and minimalist makeup, presents opportunities for beauty brands to market products that promote an otherworldly, romantic look. ### Who This Affects Most - **Fashion and Beauty:** Floral fairy shoots and ethereal photography provide opportunities for fashion and beauty brands to experiment with new designs and marketing campaigns. - **Photography and Visual Arts:** The trend towards dreamy, otherworldly photography in editorials and advertising campaigns presents opportunities for photographers and visual artists to create unique and compelling imagery. - **Event Planning and Decor:** The rise of floral fashion and fairy-like beauty presents opportunities for event planners and decor companies to incorporate nature-inspired designs in their events, creating ethereal and romantic experiences for clients. ## Related on Trend Hunter - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Model Fragrance Campaigns](https://www.trendhunter.com/trends/flowerbomb.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Floral-Imbued Fashion Exhibits](https://www.trendhunter.com/trends/flowers-of-yves-saint-laurent.md) - [Flower-Inspired Enveloping Furniture](https://www.trendhunter.com/trends/flore.md) - [Floral-Inspired Home Rug Capsules](https://www.trendhunter.com/trends/magical-garden.md) - [Mexican-Painter-Inspired Fragrances](https://www.trendhunter.com/trends/frida-kahlo-eau.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md)