# Big Apple Courier Narratives Morning Delivers 'NYC Bike Messenger' Tells an Interesting Tale By Matt Ho | Published 2011-09-08 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/morning-delivers-nyc-bike-messenger References: [slamxhype](http://slamxhype.com/fashion/morning-deliveries-nyc-bike-messenger-video/) & [vimeo](http://vimeo.com/28509609) An interesting clip from Burn Energy called Morning Delivers 'NYC Bike Messenger' brings an interesting narrative that explores the bike courier business. While most probably haven't given much thought to [bike couriers](https://www.trendhunter.com/trends/thecyclingcollective), this video will give a unique insight into the job itself. The highly stylized Morning Delivers 'NYC Bike Messenger' clip follows a messenger who talks about the occupation and the feeling he gets when he's on the job. It's a pretty interesting narrative that gets viewers curious about the life of a bike messenger. The addition of the [breathtaking scenes of New York City](https://www.trendhunter.com/trends/new-yorks-streeteasy) certainly adds an element that makes the clip all the more enjoyable to watch. The video is well-directed and showcases the story of a bike messenger, his job and the city he works in beautifully. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 16% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### Why This Trend Is Growing - **Bike Courier Business:** Exploring the growing bike courier business and the unique narratives surrounding it. - **Occupational Insights:** Providing a unique glimpse into the life of a bike messenger and their experiences on the job. - **Stylized Video Production:** Showcasing visually appealing and engaging narratives through well-directed videos. ### Industries Being Reshaped - **Courier and Delivery Services:** Disruptive innovation opportunity: Developing efficient and sustainable bike courier services to meet the increasing demand for fast and eco-friendly deliveries. - **Documentary and Film Production:** Disruptive innovation opportunity: Creating captivating narratives and stories through stylized video production to engage and entertain viewers. - **Urban Transportation:** Disruptive innovation opportunity: Integrating bike couriers as a viable transportation solution in urban areas to reduce traffic congestion and carbon emissions. ## Related on Trend Hunter - [Caveman-Centric Running Campaigns](https://www.trendhunter.com/trends/craft-sportswear-brand-film.md) - [Short Film-Inspired Ads](https://www.trendhunter.com/trends/the-underdogs.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Smart Food Transportation Systems](https://www.trendhunter.com/trends/smart-food-transportation.md) - [Urban E-Bike Logistics Companies](https://www.trendhunter.com/trends/sunrider.md) - [Food Delivery eBike Concepts](https://www.trendhunter.com/trends/dvil-electric-bike-concept.md) - [Artist-Envisioned Electric Bikes](https://www.trendhunter.com/trends/artist-collaboration-series.md) - [E-Bike Parcel Delivery Services](https://www.trendhunter.com/trends/axlehire-parcel-delivery.md) - [Compact Last-Mile Delivery Bikes](https://www.trendhunter.com/trends/cargo-bike-concept.md)