# Heat-Minimizing Hair Straighteners The Morning After Straightener Adjusts for One's Wash Cycle By Laura McQuarrie | Published 2019-02-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/morning-after-straightener References: [allure](https://www.allure.com/story/bed-head-morning-after-hair-straightener-review) & [bedheadstyling](https://www.bedheadstyling.com/products/bed-head-attention-grabbertm-1-tourmaline-ceramic-straightener-1406) For the sake of maintaining healthy hair, people are advised to take precautions with [heated styling tools](https://www.trendhunter.com/trends/versatile-heat-styling-tool) and minimize the amount of heat that they use on a regular basis—and the Morning After Straightener from Bed Head offers a unique way for people to regulate the amount of heat they use. While most [hair straighteners](https://www.trendhunter.com/trends/shark-glam) allow users to manually adjust the heat settings, the Morning After Straightener offers three different heat levels based on the days in one's [hair wash cycle](https://www.trendhunter.com/trends/restyling-hair-serum). With this heated styling tool, users are able to choose from Wash Day, Second Day or Third Day, with the highest heat delivered on the first day for freshly washed strands and reduced heat on the third day to simply maintain one's style. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 20% | Activity: 16% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What Makes This Trend Stand Out - **Heat-minimizing Hair Straighteners:** The Morning After Straightener adjusts heat levels based on the days in one's hair wash cycle, offering a unique way to regulate heat usage. - **Personalized Heat Settings:** The Morning After Straightener offers three different heat levels tailored to the user's specific hair wash cycle, providing a personalized styling experience. - **Hair Care Technology:** The Morning After Straightener showcases innovative technology that minimizes heat damage and promotes healthier hair. ### Sectors Adopting This - **Hair Styling Tools:** The Morning After Straightener is an innovative addition to the hair styling tool industry, disrupting traditional heat settings. - **Beauty and Personal Care:** The personalized heat settings of the Morning After Straightener cater to the growing demand for customized beauty and personal care products. - **Hair Care Products:** The Morning After Straightener offers a unique solution for minimizing heat damage in hair care, presenting a disruptive innovation opportunity for the industry. ## Related on Trend Hunter - [Infrared Hair Styling](https://www.trendhunter.com/trends/loral-light-straight.md) - [Multifunctional Styling Tools](https://www.trendhunter.com/trends/conairs-new-infiniti-pro-2in1.md) - [One-Stroke Smart Stylers](https://www.trendhunter.com/trends/ghd-chronos.md) - [Heated Smoothing Brushes](https://www.trendhunter.com/trends/designmes-smoothing-brush.md) - [Versatile Hybrid Hair Stylers](https://www.trendhunter.com/trends/t3-curling-straightener.md) - [Multipurpose Hair Styling Solutions](https://www.trendhunter.com/trends/remington-styling-tools.md) - [Hair Restyling Mists](https://www.trendhunter.com/trends/perfect-hair-day-style-refresh-mist.md) - [Heat-Activated Hair Stylers](https://www.trendhunter.com/trends/dream-blowout-glass.md) - [Heat-Damaged Restoring Haircare Collections](https://www.trendhunter.com/trends/heatdamaged-restoring-haircare-collection.md)