# Candy-Inspired Beverage Products The Morinaga Ramune Candy Cup Drink is Best Enjoyed Chilled By Michael Hemsworth | Published 2021-06-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/morinaga-ramune-candy-cup-drink References: [hypebeast](https://hypebeast.com/2021/5/morinaga-non-carbonated-ramune-japan-release) & [morinagamilk.co.jp](https://www.morinagamilk.co.jp/english/) The Morinaga Ramune Candy Cup Drink is being launched by the brand in Japan to provide consumers with an alternative way to enjoy the [premium flavor of the namesake candy](https://www.trendhunter.com/trends/sour-candyinspired-beverage). The drink comes on the heels of the successful [McDonald's Japan](https://www.trendhunter.com/trends/mint-chocolate-oreo-frappe) [Ramune McShake](https://www.trendhunter.com/trends/frozen-strawberry-drink) that was launched last spring and features a convenient format that will allow for consumption from anywhere. Best enjoyed chilled, the drink comes with a straw and is packaged in a convenient cup that is well-suited for carrying while out of the house. The Morinaga Ramune Candy Cup Drink is being launched exclusively in Japan starting June 8, 2021 and is likely to be a hit amongst avid fans of the candy as a premium refreshment for the summer months. Image Credit: Morinaga Milk Industry Co., Ltd ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 47% | Activity: 75% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Candy-inspired Beverages:** Creating beverages inspired by popular candy flavors presents an opportunity for beverage companies to tap into the nostalgia and familiarity of consumers. - **Convenient On-the-go Packaging:** Developing innovative packaging solutions for beverages that allows for easy, portable consumption presents an opportunity to cater to the busy, on-the-go lifestyles of consumers. - **Cross-industry Collaborations:** Exploring collaborations between food and beverage industries presents opportunities for expanding product lines and reaching new customers in untapped markets. ### Where This Applies - **Beverage Industry:** The beverage industry can take advantage of candy-inspired beverage products by innovating new flavor profiles and experimenting with unique packaging solutions. - **Food Industry:** The food industry can explore collaborations with the beverage industry to create cross-category product offerings that cater to the changing tastes and preferences of consumers. - **Convenience Store Industry:** The convenience store industry can leverage the popularity of candy-inspired beverages by carrying and promoting these products as a convenient refreshment option for on-the-go consumers. ## Related on Trend Hunter - [Ready-Made Milky Berry Beverages](https://www.trendhunter.com/trends/strawberry-crush-milk.md) - [Cult-Favorite Animation-Themed Beverages](https://www.trendhunter.com/trends/banana-candy.md) - [Cold Ramen Drinks](https://www.trendhunter.com/trends/drinkable-ramen.md) - [Sparkling Candy Beverages](https://www.trendhunter.com/trends/candy-can.md) - [Cartoon-Themed Soft Drinks](https://www.trendhunter.com/trends/banana-candy-flavor.md) - [Macaron-Topped Blended Beverages](https://www.trendhunter.com/trends/mcdonalds-japan-frappe.md) - [Candy-Inspired Soft Drinks](https://www.trendhunter.com/trends/barratt-soft-drinks.md) - [Layered Butterscotch Cafe Drinks](https://www.trendhunter.com/trends/caramelly-milk-coffee-frappuccino.md) - [Textural Candy-Inspired Refreshments](https://www.trendhunter.com/trends/mentos-drinks.md)