# Multifunctional Yogurt Drinks Morinaga Milk Introduces a New Yogurt Drink for Bone Density By Kanesa D | Published 2024-03-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/morinaga-milk References: [nutraingredients-asia](https://www.nutraingredients-asia.com/Article/2024/03/19/morinaga-introduces-new-multifunctional-ffcs-targeting-bone-and-gut-health-fatigue-relief-amid-growing-demand) & [morinagamilk.co.jp](https://www.morinagamilk.co.jp/english/)  [Morinaga](https://www.trendhunter.com/trends/aloe-yogurt-frappe) Milk has launched a new product to meet the demands of Japanese consumers looking for multifunctional health-conscious products. This new product, named the 'Bifidus Yogurt Bone Density Countermeasure Drink Type,' is formulated with ingredients to regulate intestinal health, improve bone density, and help dietary calcium absorption. Morinaga created the beverage after the brand found that bone density was the top concern for women over 50. This, coupled with the fact that yogurt is the most commonly consumed food for bone health, inspired the creation of the 'Bifidus Yogurt Bone Density Countermeasure Drink Type.' The brand plans to launch another functional beverage, the PURESU Fermented Vinegar Drink, which contains acetic acid and B. longum BB536. The 'Bifidus Yogurt Bone Density Countermeasure Drink Type' comes in Pomegranate and Muscat. Image Credit: Morinaga Milk ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 52% | Activity: 57% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Functional Beverages with Health Benefits:** Opportunity for brands to introduce multifunctional drinks targeting specific health concerns beyond traditional offerings. - **Innovative Ingredients in Beverages:** Potential to experiment with lesser-known ingredients for their health benefits and consumer appeal in beverage formulations. - **Targeted Product Development for Aging Consumers:** Brands can cater to the specific health needs of aging demographics through specialized product lines and nutritional offerings. ### Where This Applies - **Beverage Manufacturing:** Manufacturers can explore developing innovative formulations and product lines to meet the growing demand for functional and health-conscious beverages. - **Health Food and Supplements:** There is an opportunity for the health food and supplement industry to collaborate with beverage brands to create products that address specific health concerns like bone density. - **Consumer Goods and Retail:** Retailers can expand their offerings to include a variety of functional beverages targeting different health benefits to cater to the evolving consumer preferences. ## Related on Trend Hunter - [Functional Dairy Products](https://www.trendhunter.com/trends/skin-care-yogurt.md) - [Multi-Benefit Probiotic Yogurts](https://www.trendhunter.com/trends/probiotic-yogurts.md) - [Refreshing Yogurt-Based Drinks](https://www.trendhunter.com/trends/bulgaria-drinkable-yogurt-salt-lemon.md) - [Probiotic Animal-Free Yogurt Drinks](https://www.trendhunter.com/trends/drinkable-yogurt-alternative.md) - [Vitamin-Rich Beverage Collabs](https://www.trendhunter.com/trends/actimel-triple-action.md) - [Drinkable Vitamin-Packed Yogurts](https://www.trendhunter.com/trends/petits-filous-vitamin-rich.md) - [Nutrient-Rich Dairy Drinks](https://www.trendhunter.com/trends/oikos-fusion.md) - [Peachy Probiotic Yogurt Drinks](https://www.trendhunter.com/trends/yakult-plus-peach.md) - [Protein-Packed Kefir Drinks](https://www.trendhunter.com/trends/high-protein-kefir-drinks.md)