# Student-Athlete Mental Health Initiatives POWERADE Has Partnered with Morgan's Message By Kalin Ned | Published 2025-05-05 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/morgans-message References: [prnewswire](https://www.prnewswire.com/news-releases/powerade-and-morgans-message-unite-to-support-student-athlete-mental-health-302444130.html)  As part of Mental Health Awareness Month, [POWERADE](https://www.trendhunter.com/trends/the-athlete-code) announced its meaningful collaboration with Morgan's Message, a nonprofit organization focused on [mental health advocacy for student-athletes](https://www.trendhunter.com/trends/professional-tennis-players-association). This partnership underscores POWERADE’s broader commitment to athlete well-being, which extends beyond physical performance to address the often-overlooked psychological challenges faced by competitive students. POWERADE aims to foster open dialogue, reduce stigma, and provide tangible resources for young athletes navigating pressure both in sports and daily life. The initiative includes scholarships for student advocates, awareness campaigns at collegiate games, and community-driven events designed to reinforce mental wellness as a critical component of athletic success. Morgan's Message is founded in memory of Morgan Rodgers, a collegiate lacrosse player whose life highlighted the urgent need for mental health support in athletics. Image Credit: POWERADE x Morgan's Message ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 28% | Activity: 38% | Freshness: 40% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Related on Trend Hunter - [Athlete-Focused Mental Wellbeing Initiatives](https://www.trendhunter.com/trends/the-athlete-code.md) - [Athlete-Backed Mental Health Campaigns](https://www.trendhunter.com/trends/love-your-mind.md) - [Inspirational Athlete Campaigns](https://www.trendhunter.com/trends/it-takes-more-to-get-this-far.md) - [Female-Athlete Hydration Initiatives](https://www.trendhunter.com/trends/gatorade-x-wnba.md) - [Barrier-Breaking Sports Campaigns](https://www.trendhunter.com/trends/fuel-tomorrow.md) - [Mental Skills Training Platforms](https://www.trendhunter.com/trends/mental-skills-training.md) - [Athlete-Backed Stigma-Addressing Campaigns](https://www.trendhunter.com/trends/anna-leigh-waters.md) - [Empowering Soccer-Inspired Campaigns](https://www.trendhunter.com/trends/renowned-soccer-icons.md) - [Branded Mental Health Programs](https://www.trendhunter.com/trends/open-minds-initiative.md)