# Supercar Booze Racks Morgan's Aero Convertible Rocks Riches With Twin Champagne Bottles By Andrew Robichaud | Published 2009-06-15 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/morgans-convertible-aero-twin-champagne-bottles References: [jalopnik](http://jalopnik.com/5287864/in-morgans-new-convertible-its-drinking-and-driving) & [morgan-motor](http://www.morgan-motor.co.uk/sales/aero_supersports/aero_supersports.html) Morgan is sticking with their ultra luxury attitude with their new Aero Supersports car. Its $200,000 (USD) price tag, t-top or BMW V8 engine aren’t what make this luxury car stand out. Morgan installed a holster for two glasses and twin champagne bottles behind the driver’s seat. The fresh leather straps secure the booze into your car for whenever that bubbly craving hits you. Of course, for legal reasons, this probably will never run in North America, but at least we can get a glimpse of sheer luxury in its smallest form. Cheers! ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 32% | Activity: 88% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Ultra-luxury Car Accessories:** Disruptive innovation opportunity: Design and create unique and luxurious accessories for high-end cars that cater to the affluent market. - **Integration of Beverage-related Features in Vehicles:** Disruptive innovation opportunity: Develop and incorporate innovative beverage storage and dispensing systems in luxury vehicles to enhance the overall driving experience. - **Exclusive In-car Drinking Experiences:** Disruptive innovation opportunity: Create customized in-car drinking experiences, leveraging advanced technology and luxurious design to offer a unique and immersive environment for passengers. ### Sectors Adopting This - **Automotive Accessories:** Disruptive innovation opportunity: Produce and market high-end car accessories, specialized in catering to the demands of luxury car owners. - **Beverage Industry:** Disruptive innovation opportunity: Collaborate with luxury car manufacturers to develop exclusive beverage products and packaging tailored to in-car consumption. - **Luxury Vehicle Manufacturing:** Disruptive innovation opportunity: Incorporate unique and extravagant features, such as champagne holsters, in luxury cars to differentiate and attract affluent buyers. ## Related on Trend Hunter - [Vintage-Inspired Three-Wheelers](https://www.trendhunter.com/trends/morgan-super-3.md) - [Luxe Car-Inspired Bottle Designs](https://www.trendhunter.com/trends/the-macallan-horizon.md) - [Riproaring Convertible Supercars](https://www.trendhunter.com/trends/riproaring-convertible-supercar.md) - [Supercar-Inspired Wine Bottles](https://www.trendhunter.com/trends/taron-wine-bottle-designs.md) - [Reimagined Retro Race Cars](https://www.trendhunter.com/trends/plus-8-gtr.md) - [Les Mans-Celebrating Retro Racers](https://www.trendhunter.com/trends/plus-four-lm62.md) - [Ultra-Rare Open-Cockpit Hypercars](https://www.trendhunter.com/trends/dbr22.md) - [Arc-Shaped Luxe Libation Bottles](https://www.trendhunter.com/trends/arc52-the-mokume-edition.md) - [Hardtop Retro-Inspired Cars](https://www.trendhunter.com/trends/morgan-plus-4.md)