# Bespoke British Cars The Morgan SP1 is a Truly Glorious Custom-Built Masterpiece By Rahul Kalvapalle | Published 2014-09-04 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/morgan-sp1 References: [gizmag](http://www.gizmag.com/morgan-sp1/33668/) & [morgan-motor](http://www.morgan-motor.co.uk/mmc/specialprojects.html) The [Morgan](https://www.trendhunter.com/trends/supersport) SP1 is a spectacular custom-built offering from British automaker Morgan. This one-off offering, produced through Morgan's Special Projects Division, fuses classic British eccentricity with a modern design. The Morgan SP1 has a unique tubular frame that makes for a stiff (upper lip) appearance, while the car's doors open upwards in dramatic fashion. The car boasts a three-stage paint job that utilizes a black undercoat and a red finish for a deep, dark red color. The car's bodywork makes use of a wooden frame constructed out of ash wood and African Bubinga red hardwood. The red hardwood was chosen by the client to remind him of his time spent in Africa. The car has a 3.7-liter [Ford](https://www.trendhunter.com/trends/iconic-auto-sports) Mustang V6 engine capable of producing a top speed of 233 km/h. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 3% | Activity: 5% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Custom-built Cars:** Opportunity to offer personalized vehicles tailored to individual preferences and lifestyles. - **Integration of Wood and Metal:** Opportunity to combine traditional and modern materials to create unique and visually striking designs. - **Special Projects Divisions:** Opportunity for automakers to establish specialized divisions to cater to clients' bespoke requests and create exclusive offerings. ### Sectors Adopting This - **Automotive Manufacturing:** Potential for automakers to address the demand for custom-made vehicles and elevate the luxury car market. - **Automotive Design:** Opportunity for designers to explore the integration of unconventional materials in car bodywork and push boundaries in design aesthetics. - **Personal Luxury Goods:** Possibility to tap into the market for personalized and unique luxury items, creating bespoke products for affluent individuals. ## Related on Trend Hunter - [Juxtaposing Powerful Sportscars](https://www.trendhunter.com/trends/supersport.md) - [Minimalist Restomod Speedsters](https://www.trendhunter.com/trends/sp40.md) - [Reimagined Retro Race Cars](https://www.trendhunter.com/trends/plus-8-gtr.md) - [1930s-Inspired Hand-Built Automobiles](https://www.trendhunter.com/trends/iconic-auto-sports.md) - [Les Mans-Celebrating Retro Racers](https://www.trendhunter.com/trends/plus-four-lm62.md) - [Reimagined Open-Top Supercars](https://www.trendhunter.com/trends/opentop-supercar.md) - [Hardtop Retro-Inspired Cars](https://www.trendhunter.com/trends/morgan-plus-4.md) - [Uniquely Personalizable Supercars](https://www.trendhunter.com/trends/765lt-spider.md) - [Riproaring British Supercars](https://www.trendhunter.com/trends/riproaring-british-supercar.md)