# Mysterious Model Installations The Morgan Slade 'Savage Justice' Project Examines Advertising By Ryan Hinkson | Published 2010-07-22 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/morgan-slade-savage-justice References: [formatmag](http://www.formatmag.com/news/morgan-slade-savage-justice-lebasse-projects/) & [morgansladestudio](http://www.morgansladestudio.com/) The [Morgan Slade](https://www.trendhunter.com/trends/supersport) 'Savage Justice' [art installation](https://www.trendhunter.com/trends/dirty-looks) is a series of digitally-manipulated photos that features [bikini-clad models](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty) with their faces covered by hair, bandanas, helmets and dog faces. The Morgan Slade 'Savage Justice' series got a big help from fashion designer Betsey Johnson, whose clothing was worn by the mysterious models. The photos were also taken at Johnson's flagship store in Los Angeles. **Implications** - With a vintage application to give a washed-out look, the Morgan Slade 'Savage Justice' project has managed to give a retro-chic style to the photos. With typography at the top, the digital photos have conveyed a look that seems to be inspired by traditional propaganda. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 65% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Digitally-manipulated Art Installations:** Artists can leverage the use of digital manipulation to create intriguing, retro-chic installations, which can attract a wide range of audiences. - **Mysterious Model Photography:** Mysterious model photography is an innovative approach to capturing photos, which can capture the imagination of people and create a buzz around a brand or project. - **Retro-chic Style Advertising:** Retro-chic style advertising is a new trend, which can make products appear more trendy and appealing to a younger audience. ### Sectors Adopting This - **Fashion:** Fashion designers can leverage the trend of mysterious model photography to create intriguing campaigns and installations, which can help put their brand on the map. - **Art:** Artists can use the trend of digitally-manipulated installations to create unique and engaging artwork that draws the attention of the audience and increases the value of their art. - **Advertising:** Ad agencies can utilize the trend of retro-chic style advertising to create attractive and memorable campaigns that stand out in a crowded market and generate brand awareness. ## Related on Trend Hunter - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Anniversary-Celebrating Pop-Up Stores](https://www.trendhunter.com/trends/bodyscape-installation.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [AI-Generated Swimsuit Campaigns](https://www.trendhunter.com/trends/undiz.md) - [Artful Suspended Fashion Exhibitions](https://www.trendhunter.com/trends/invisible-figures.md) - [Temporary Luxury Brand Installations](https://www.trendhunter.com/trends/luxury-brand-installation.md)