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# Hardtop Retro-Inspired Cars
Morgan Released a Hardtop Version of its 'Plus 4' Independent Car

By Colin Smith | Published 2022-07-29 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/morgan-plus-4
References: [autoblog](https://www.autoblog.com/2022/07/27/morgan-plus-four-hardtop/) & [morgan-motor](https://www.morgan-motor.com/plus-four/)

![Hardtop Retro-Inspired Cars](https://cdn.trendhunterstatic.com/thumbs/484/morgan-plus-4.jpeg)

The Morgan Plus 4 is a retro-inspired car that takes inspiration from some of the most iconic cars of the mid-20th century. This car has an elongated hood with a small cabin at the rear, large wheels, and a curved front bumper that resembles old-school Volkswagens and Fords.

Despite its retro design, the Morgan Plus 4 has a modern eight-speed automatic drivetrain, power steering, and many more modern standards built into its aesthetic frame. While the default configuration of the Plus 4 comes with a convertible soft top, the company sought to offer a more weatherproof offering for customers in climatic environments. As such, the Morgan Plus 4 is now available in a hardtop configuration with a number of exteriors and interior finishes available.

Image Credit: Morgan

## Trend Insights (Trend Hunter)

- Score: 6.4/10
- Popularity: 86% | Activity: 93% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What's Driving This Trend

- **Retro-inspired Cars:** Designing cars that take inspiration from iconic mid-20th century vehicles, with modern drivetrains and technology built into their aesthetics
- **Weatherproof Car Options:** Offering cars in both convertible and hardtop configurations with a range of materials and finishes to accommodate different climatic environments
- **Customizable Car Exteriors and Interiors:** Providing the option for customers to customize the exterior and interior finishes of their vehicles, allowing for more personalized and unique cars

### Who This Affects Most

- **Automotive Manufacturing:** Continuing to innovate and improve on vehicle design, while catering to different customer preferences based on weather and personalization
- **Luxury Car Market:** Providing high-end retro-inspired cars with modern technology and customizable options for affluent customers
- **Car Customization Industry:** Collaborating with automotive manufacturers to offer more customization options for customers, further personalizing and differentiating their vehicles

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