# Futuristically Religious Lookbook The Morfium Couture Fall 2013 Collection is Spiritually Stylish By Meghan Young | Published 2013-05-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/morfium-couture-fall-2013 References: [fashionising](http://www.fashionising.com/pictures/b--prayer-is-a-longing-of-the-soul-54979.html) & [morfium.net](http://www.morfium.net/) The Morfium Couture Fall 2013 lookbook embraces the futuristic post-apocalyptic theme the fashion brand is known for and injects a heavy dose of a religion to mix things up a bit. The black, [flowing gowns](https://www.trendhunter.com/trends/khaotique-noir) make model Jefimija Jokic look like a dark angel or priestess to the gods. In constant prayer and reflection, the photographer reveals she is doing it “for others: for mankind past, present and future.”' Shot by Dusan Jaukovic, the Morfium Couture Fall 2013 lookbook and collection is appropriately titled Mantra. Shot on location at a stunning historical site, the stone walls and walkways really add to the vibe of the photoshoot. The looks were styled by the [fashion designer](https://www.trendhunter.com/trends/paranoid-fw25), Jelena Malesevic, and perfected by hairstylist Bojan Nastasic. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 99% | Activity: 96% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Futuristic Post-apocalyptic Fashion:** Opportunity for disruptive innovation in sustainable fashion materials and designs that embrace a futuristic and post-apocalyptic aesthetic. - **Religious Influenced Fashion:** Opportunity for disruptive innovation in culturally inclusive fashion that incorporates religious symbolism and themes. - **Historical Site Photoshoots:** Opportunity for disruptive innovation in location-based fashion photoshoots that leverage the aesthetic and ambiance of historical sites. ### Industries Being Reshaped - **Fashion Design:** Opportunity for disruptive innovation in creating fashion collections that combine futuristic and religious influences. - **Textiles and Materials:** Opportunity for disruptive innovation in developing sustainable and innovative materials for futuristic fashion designs. - **Photography and Videography:** Opportunity for disruptive innovation in producing location-based fashion photoshoots that capture the aesthetic and ambiance of historical sites. ## Related on Trend Hunter - [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Futuristic Fall-Centric Fashion](https://www.trendhunter.com/trends/origins-collection.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Avant-Garde Biomimicry Fashion Designs](https://www.trendhunter.com/trends/biomimicry-fashion.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md)