# Futuristic Fable Fashion The Morfium Chasing Dreams Catalog is Dark and Mythical By Meghan Young | Published 2012-01-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/morfium-chasing-dreams References: [fashionising](http://www.fashionising.com/pictures/b--Chasing-dreams-and-myths-15410.html) & [morfium.net](http://www.morfium.net/) Instead of following the fashion fads of the year or season, the Morfium Chasing Dreams catalog shows yet again that this particular brand knows exactly where its strengths lie. Like Morfium's [previous collections](http://www.trendhunter.com/trends/morfium-metropolis), this line and lookbook is dark, mysterious and full of mythological appeal. Shot by photographer Dusan Jaukovic, who worked on past Morfium catalogs, the Morfium Chasing Dreams lookbook is filled with intricate hairstyles, golden sequins and [voluminous tulle](https://www.trendhunter.com/trends/mcqueen-holiday-2025). Stylist Jelena Malesevic injects a [futuristic flavor](https://www.trendhunter.com/trends/the-future-is-not-set) as well, multiplying the fantastical element in each look. The Morfium Chasing Dreams lookbook stars models Neva Rok and Nevena Gicevic. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 75% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Mythological-inspired Fashion:** Disruptive innovation opportunity: Create a brand that combines mythology and fashion to create unique and captivating designs. - **Futuristic Hairstyling:** Disruptive innovation opportunity: Develop innovative hairstyling techniques that incorporate futuristic elements and bring a fresh perspective to the industry. - **Dark and Mysterious Aesthetics:** Disruptive innovation opportunity: Explore the intersection of design and storytelling to create fashion lines that evoke a sense of darkness and mystery. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Utilize mythological themes to transform the fashion industry and offer unique and unconventional products. - **Photography:** Disruptive innovation opportunity: Combine fashion and mythological storytelling in photography to create visually captivating and thought-provoking images. - **Hairstyling:** Disruptive innovation opportunity: Integrate futuristic elements into hairstyling techniques to push the boundaries of traditional hair design and create avant-garde looks. ## Related on Trend Hunter - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)