# Sports Equipment Kegs The Moretti Ball was Designed to Appeal to Football and Beer Fans Alike By Amelia Roblin | Published 2013-04-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/moretti-ball References: [packagingoftheworld](http://www.packagingoftheworld.com/2013/04/moretti-ball.html) & [break.it](http://www.break.it/works/moretti-ball) There is a significant overlap between the people who appreciate sports and those who appreciate beer, and the Moretti Ball scores where it concerns tempting this crowd. The bold packaging concept involved working a [4-Liter keg](https://www.trendhunter.com/trends/athome-beer-keg-machine) into a more bulbous form and decorating it so that it mimics the checkered surface of a [soccer ball](https://www.trendhunter.com/trends/big-blue-buzzballz). Delicious Birra Moretti can be easily dispensed through a tap in the top, thanks to an advanced spilling system. A thermometer was even made part of the canister to ensure that every poured beverage tastes as fine as it possibly can. These practical features of the Moretti Ball, combined with the [iconic graphic design](https://www.trendhunter.com/trends/heineken-studio-and-axel-chay) of BREAK's Giorgio Garavaglia, would achieve the goal of attracting tons of fanatical consumers. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 35% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Sports-beer Fusion:** The Moretti Ball combines sports and beer in a unique packaging concept, presenting opportunities for creating more products that cater to both sports and beer enthusiasts. - **Innovative Packaging:** The design of the Moretti Ball, with its 4-Liter keg in a soccer ball-shaped form, highlights the potential for disruptive innovation in packaging, offering new possibilities for creative and eye-catching product presentations. - **Enhanced Dispensing Systems:** The advanced spilling system and built-in thermometer in the Moretti Ball open avenues for the development of improved dispensing mechanisms and temperature control features in beverage containers. ### Sectors Adopting This - **Sports Merchandise:** The Sports-Beer Fusion trend presents opportunities in the sports merchandise industry to create crossover products that appeal to both sports enthusiasts and beer lovers. - **Beverage Packaging:** The Innovative Packaging trend calls for advancements in the beverage packaging industry, encouraging the development of unique and visually striking containers. - **Bar and Pub Supplies:** The Enhanced Dispensing Systems trend opens up possibilities for the bar and pub supplies industry to innovate and offer improved beer dispensing solutions with built-in thermometers. ## Related on Trend Hunter - [Collaboration Football Beer Branding](https://www.trendhunter.com/trends/carling-emirates-fa-cup.md) - [Festive Italian Beer Campaigns](https://www.trendhunter.com/trends/birra-moretti-campaign.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Football-Themed Beverage Collaborations](https://www.trendhunter.com/trends/igloo.md) - [Limited-Edition Gold Bottles](https://www.trendhunter.com/trends/peroni-nastro-azzurro-gold-bottle.md) - [Grill-Inspired Beer Dispensers](https://www.trendhunter.com/trends/miller-lite-big-green-kegg.md) - [Redesigned Bold Beer Brands](https://www.trendhunter.com/trends/peroni-smith-lumen.md) - [Exclusive Ketchup Kegs](https://www.trendhunter.com/trends/heinz-kegchup.md) - [Football-Themed Beers](https://www.trendhunter.com/trends/kickoff-beers.md)