# Revolutionary Online Runways Wieden + Kennedy Tokyo Unveils ‘More with Google' Campaign By Armida Ascano | Published 2010-12-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/more-with-google-campaign References: [todayandtomorrow.net](http://www.todayandtomorrow.net/2010/12/02/fashion-show-with-google/) & [robbinwaldemar](http://robbinwaldemar.com/work/google-fashion-show/) The ‘More with [Google](https://www.trendhunter.com/trends/try-on-tech)’ campaign is a branding initiative in Japan spearheaded by global ad agency [Wieden + Kennedy](https://www.trendhunter.com/trends/trigger-the-taste). Although the point of the commercial is to expand Google’s reach in Japan by boasting the search engine’s functionalities, the real star of the show is the [interactive fashion show](https://www.trendhunter.com/trends/reinventing-the-runway) demonstrated in the video. The viral spot involves four friends projecting Google searches for dresses onto a screen. The girls “try on” the dress projections and have one heck of a time doing it. I don’t know about you, but the ‘More with Google’ campaign makes me want to try this at home. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 59% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Interactive Fashion Shows:** There is an opportunity for fashion brands to enhance the shopping experience by incorporating interactive elements into their runway shows. - **Projection Mapping:** Brands can explore the use of projection mapping technology to create visually captivating and immersive experiences for their audiences. - **Social Media Integration:** Integrating social media platforms into fashion shows can provide opportunities for audience engagement and real-time feedback. ### Where This Applies - **Fashion:** The fashion industry can leverage interactive fashion shows and projection mapping to create unique and engaging experiences for customers. - **Technology:** Projection mapping technology presents disruptive innovation opportunities across various industries, including entertainment, advertising, and events. - **Marketing:** Incorporating social media integration into the marketing strategies of fashion brands can help increase brand awareness and customer engagement. ## Related on Trend Hunter - [AI-Driven Shoppable Catwalks](https://www.trendhunter.com/trends/ai-driven-shoppable-catwalk.md) - [Virtual Footwear Try-Ons](https://www.trendhunter.com/trends/try-on-tech.md) - [Transformative AI Shopping Experiences](https://www.trendhunter.com/trends/omoda-and-google-cloud.md) - [GenAI Flip Phone Campaigns](https://www.trendhunter.com/trends/styled-with-moto.md) - [Web3 Fashion Show Initiatives](https://www.trendhunter.com/trends/reinventing-the-runway.md) - [AI-Powered Billboard Campaigns](https://www.trendhunter.com/trends/revolve-1.md) - [CGI-Created Fashion Campaigns](https://www.trendhunter.com/trends/find-your-courage.md) - [Interactive Fashion Horror Games](https://www.trendhunter.com/trends/the-room-by-gentle-monster.md) - [AI-Powered Shopping Tools](https://www.trendhunter.com/trends/google-ai.md)