# IRL Charitable Social Pop-Ups Facebook Launched the 'More Together' To Help Fundraise IRL By Grace Mahas | Published 2019-12-05 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/more-together-1 References: [adweek](https://www.adweek.com/brand-marketing/facebook-fundraise-irl-holiday-pop-ups-military-mama-network/) & [facebook](http://www.facebook.com/?Ssssssssssss) Social media giant, [Facebook](https://www.trendhunter.com/trends/facebook-debuts-at-stagecoach), is getting into the holiday giving spirit with its new IRL [holiday fundraiser pop-ups](https://www.trendhunter.com/trends/charity-contest) tied to its 'More Together' campaign. The brand has become a popular outlet for individuals to raise money for charity and has had over $2 billion donated through the tool since it launched in 2015. This holiday season, Facebook is focusings its efforts to give to Military Mama Network -- an organization dedicated to supporting the [United States](https://www.trendhunter.com/trends/heartwarming-holiday-initiative) military and veterans. “We know Facebook is where people go to support the causes they care about,” said Samantha Wu, VP of brand and product marketing. “We wanted to create a physical pop-up to highlight one our groups, Military Mama Network, to showcase in real life the power of people coming together for a cause they care about, and to help make the holidays magical for a number of military families.” The pop-ups are located in New York, Chicago, and Los Angeles and showcase oversized gift boxes with a QR code. Once scanned, the code brings the gues to a Facebook donation page for Military Mama Network. The pop-up also boasts letter writing stations for visitors to support military families and troops overseas. Image Credit: Facebook ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 64% | Activity: 71% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Holiday Fundraiser Pop-ups:** Opportunity to create physical pop-up events tied to online fundraising platforms to increase engagement and support for charitable causes. - **QR Code Donations:** Utilizing QR codes to streamline the donation process and make it more convenient for supporters to contribute. - **Offline Engagement:** Creating offline experiences and activities for supporters to engage with a cause and make a positive impact. ### Where This Applies - **Social Media:** Social media platforms can leverage their large user bases and online fundraising tools to create physical pop-up events and enhance the impact of charitable initiatives. - **Nonprofit:** Nonprofit organizations can explore the use of QR codes and offline engagement strategies to enhance their fundraising efforts and connect with a broader audience. - **Retail:** Retailers can partner with online fundraising platforms to host pop-up events that not only drive sales but also raise funds for charitable causes. ## Related on Trend Hunter - [Connection Platform Experiences](https://www.trendhunter.com/trends/facebook-debuts-at-stagecoach.md) - [Charitable Live-Marketing Campaigns](https://www.trendhunter.com/trends/living-billboards.md) - [Pop-Up Reverse Supermarkets](https://www.trendhunter.com/trends/reverse-supermarket.md) - [Purposeful Gifting Pop-Ups](https://www.trendhunter.com/trends/advent-of-change-popup.md) - [Charitable Donation Features](https://www.trendhunter.com/trends/rokt.md) - [Black-Owned Black Friday Initiatives](https://www.trendhunter.com/trends/buyblack.md) - [Sustainable Marketplace Pop-Ups](https://www.trendhunter.com/trends/mercari-pop-up.md) - [Charitable Limited-Edition Snack Initiatives](https://www.trendhunter.com/trends/snackgiving-campaign.md) - [Festive Airport Pop-Ups](https://www.trendhunter.com/trends/club-holiday-popup.md)