# Socially Responsible Underwear ‘More Than Pretty Knickers' is Eco-Boudoir Approved By Katie Cordrey | Published 2009-05-24 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/more-than-pretty-knickers References: [eco-boudoir](http://www.eco-boudoir.com/) & [morethanprettyknickers](http://www.morethanprettyknickers.com/) To further their goal of changing the textiles industry for the better, sisters Jenny and Verity White have created the MoreThanPrettyKnickers website and produced a short film. Both the site and film are designed to make their point: The textiles industry is one of the largest and most polluting on the planet and we need to be more mindful in our textile-buying choices. Working on the theory that change happens from the bottom up, MoreThanPrettyKnickers uses [simple underpants](https://www.trendhunter.com/trends/backup-underwear) as a discussion point. Eco-Boudoir sponsors the site which is endorsed by one of the world’s most prestigious [lingerie trade shows](https://www.trendhunter.com/trends/boobwear-brand-nuudii), Salon International de la Lingerie, and retailers DeviDoll and Adili. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 71% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Textiles:** Opportunity for disruptive innovation to create sustainable alternatives to traditional textiles. - **Conscious Consumerism:** Opportunity for disruptive innovation to educate and empower consumers to make more mindful textile-buying choices. - **Sustainable Fashion:** Opportunity for disruptive innovation to transform the fashion industry into a more eco-friendly and socially responsible sector. ### Industries Being Reshaped - **Textiles:** Opportunity for disruptive innovation to revolutionize the way textiles are produced and sourced. - **Lingerie:** Opportunity for disruptive innovation to create ethically-made and sustainable lingerie options. - **Retail:** Opportunity for disruptive innovation to support and promote sustainable fashion brands in the retail industry. ## Related on Trend Hunter - [Chic Sustainable Underwear Brands](https://www.trendhunter.com/trends/sustainable-underwear-brand.md) - [Biodegradable Undergarments](https://www.trendhunter.com/trends/sparepair-underwear.md) - [Sustainable Back-Up Underwear](https://www.trendhunter.com/trends/backup-underwear.md) - [Comfortable Women's Liners](https://www.trendhunter.com/trends/legging-liners.md) - [Ethical Premium Bedding](https://www.trendhunter.com/trends/linen-reform.md) - [Empowering Menstrual Care Solutions](https://www.trendhunter.com/trends/menstrual-care-solutions.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Eco-Conscious Sugarcane Bras](https://www.trendhunter.com/trends/walmart-8.md) - [Timeless Knit Apparel](https://www.trendhunter.com/trends/mudana-clothing.md)