# Empowering Multicultural Ads Xfinity's 'More than one voice' Ad Promotes its Bilingual Remote By Jana Pijak | Published 2019-09-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/more-than-one-voice References: [youtube](https://www.youtube.com/watch?v=ayEct4pc-3U) & [xfinity](https://www.xfinity.com/) [Xfinity's](https://www.trendhunter.com/trends/comcast) 'More than one voice' ad was launched in celebration of Hispanic Heritage Month last year and features a cast of bi-lingual Americans who grew up speaking both Spanish and English. The commercial spotlights the company's new bi-lingual remote and reminds viewers about the core themes of America's constitution -- justice, domestic tranquility, common defense and general welfare among other important pillars of peace. The commercial features cast members of all ages including members of Gen-Z, [Millennials](https://www.trendhunter.com/trends/cold-coffee-range), [Gen X](https://www.trendhunter.com/trends/up-next-campaign) members, Boomers and Seniors in an effort to promote inclusivity and empower a multicultural audience. More than a voice acknowledges that "Hispanics represent the many voices that make up the tapestry of our country" and was shared on social channels with #WeLaGente and #HispanicHeritageMonth hashtags. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 16% | Activity: 60% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Multicultural Advertising:** Opportunity for companies to create advertisements promoting inclusion and diversity in a multicultural society. - **Bilingual Technology:** Opportunity for companies to create products that incorporate multiple languages for a diverse market. - **Inter-generational Marketing:** Opportunity for companies to target multiple age groups in advertising to promote inclusivity and representation. ### Sectors Adopting This - **Telecommunications Industry:** Opportunity for telecommunication companies to create products and services geared towards multicultural and multilingual consumers. - **Advertising Industry:** Opportunity for advertising agencies to create multicultural campaigns that resonate with diverse audiences. - **Consumer Electronics Industry:** Opportunity for consumer electronics companies to create bilingual or multilingual products that cater to diverse markets. ## Related on Trend Hunter - [Uplifting Latin Business Campaigns](https://www.trendhunter.com/trends/ups.md) - [Heritage Month Sports Campaigns](https://www.trendhunter.com/trends/heritage-month.md) - [Inclusive Hair-Styling Campaigns](https://www.trendhunter.com/trends/myhairamimodo.md) - [Community Sweepstake Initiatives](https://www.trendhunter.com/trends/verizon.md) - [Accessible Customer Service Ads](https://www.trendhunter.com/trends/accessible-customer-service.md) - [Generative AI Interpreter Campaigns](https://www.trendhunter.com/trends/the-next-big-thing-is-you.md) - [People-Powered Intelligence Campaigns](https://www.trendhunter.com/trends/abuela-intelligence.md) - [Diversity-Focused Cognac Campaigns](https://www.trendhunter.com/trends/more-is-made-by-the-many.md) - [Generational Unity Candy Campaigns](https://www.trendhunter.com/trends/mms-its-more-fun-together.md)