# Derm-Developed Motherhood Skincare More Than Nine Makes Skincare Just for Moms By Laura McQuarrie | Published 2026-06-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/more-than-nine References: [beautyindependent](https://www.beautyindependent.com/derm-founded-more-than-nine-wants-end-skincare-decision-fatigue-moms/) & [morethannine](https://morethannine.com/products/the-hospital-bag?variant=61733775638898)  [More Than Nine](https://www.trendhunter.com/trends/intimate-serum) is a new brand developed by Dr. Chan—double-board certified in dermatology and dermatopathology, published researcher, and mom of three—that specializes in creating uncomplicated, [evidence-backed skincare for moms](https://www.trendhunter.com/trends/skinformed-skincare). "Here’s what I know: the conversation around skincare during motherhood is full of confusion, fear-based marketing, contradictory advice, and outdated myths repeated so often they sound like facts," said Dr. Chan. "My job is to look at the actual research and tell you what really matters, without the fear and without the confusion." A refreshingly straightforward alternative to overly complex routines and formulas with confusing ingredients, More Than Nine offers simplified, trustworthy solutions that meet mothers exactly where they are. The You Did It Bag is full of [sensitive-safe products](https://www.trendhunter.com/trends/breastmilk-skincare), including a calming cleanser, a lightweight hydrator, a mist for refreshing on demand, and more. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 51% | Activity: 64% | Freshness: 77% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Maternal Skincare Simplicity:** Streamlined routines tailored to motherhood create space for brands that replace ingredient overload with clear, life-stage-specific product systems. - **Clinician-led Beauty:** Dermatologist-developed formulations signal a growing preference for expert-backed personal care that competes with influencer-driven and fear-based marketing. - **Evidence-based Ingredient Guidance:** Research-centered education around pregnancy and postpartum skincare opens new value in transparent product labeling, myth-busting content, and trust-first customer experiences. ### Sectors Adopting This - **Skincare:** Sensitive-safe products for mothers represent a specialized growth area within skincare, where uncomplicated formulas can differentiate from complex multi-step regimens. - **Maternal Wellness:** Motherhood-focused self-care brands are expanding beyond supplements and baby products into personal care ecosystems designed around postpartum and pregnancy needs. - **Dermatology:** Clinical expertise translated into consumer products creates new pathways for dermatology professionals to influence retail beauty through credibility, safety, and simplified education. ## Related on Trend Hunter - [Beauty-Supporting Smoothies](https://www.trendhunter.com/trends/island-glow.md) - [Derm-Developed Tween Skincare](https://www.trendhunter.com/trends/bare-la-terre.md) - [Teen-Safe Skincare Systems](https://www.trendhunter.com/trends/erly.md) - [Collaboration Mother's Day Campaigns](https://www.trendhunter.com/trends/jergens-skincare.md) - [Transformative LED Face Masks](https://www.trendhunter.com/trends/aesthetic-skin-led-face-mask.md) - [Vegan Collagen Skincare](https://www.trendhunter.com/trends/ageless-firm-even-serum.md) - [Multi-Functional Moisturizing Sunscreens](https://www.trendhunter.com/trends/mineral-moisturizing-sunscreen.md) - [Pregnancy Product Scanners](https://www.trendhunter.com/trends/doola.md) - [Mother-Honoring Brand Initiatives](https://www.trendhunter.com/trends/chief-mom-officer.md)