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# Emaciated Tourbook Outtakes
'Hard Candy' Snaps Make Us Wonder: Is She MADonna or Edgy?

By lourdes sanchez bayas | Published 2009-01-20 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/more-madonna-scandalous-outtakes-is-she-madonna-or-just-edgy
References: [mdolla](http://www.mdolla.com/2009/01/madonna-and-2008-tourbook-sticky-and.html)

Just when I thought it was safe to go to bed, I accidentally ran into more outtakes of Madonna’s ‘Sticky and Sweet’ tour.

Photographed by Tom Munro, the pictures show a nearly emaciated Madonna up on a boxing ring wearing boxer trunks and various other boxing equipment.

The pop diva, faithful to the image she has cultivated for years, vamped for Munro’s camera in highly suggestive and [erotic poses](https://www.trendhunter.com/trends/ultimate-butt).

The question has been raised in Trend Hunter.com in lieu of a recent [wave](http://www.trendhunter.com/trends/madonna-hard-candy-fashion) of Sticky and Sweet outtakes whether or not the pop icon is taking it too far for a woman her age. Well, as far as I’m concerned, I’m a laissez-faire kind of person, so Madonna’s shenanigans do not impact me in a negative way. On the contrary, I’m always eager to see what kind of stunt the woman will try to pull in order to shock people and thereby remain in the public discourse.

But for God’s sake woman, eat a sandwich or a Big Mac or something !

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 75% | Activity: 16% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What's Driving This Trend

- **Emaciated Celebrities:** Opportunities for disruptive innovation include developing new approaches to promote healthy body image and discourage extreme dieting in the entertainment industry.
- **Controversial Artistic Expression:** Potential disruptive innovation opportunities lie in pushing the boundaries of traditional artistic expression, challenging societal norms, and sparking further dialogue and debate.
- **Ageism in Entertainment:** Disruptive innovation possibilities exist in creating more inclusive and diverse representations of age in the entertainment industry, challenging ageist stereotypes and celebrating talent across all age groups.

### Who This Affects Most

- **Entertainment:** By redefining beauty standards, the entertainment industry can disrupt traditional norms and promote healthier and more inclusive representations of celebrities.
- **Art:** Disruptive innovation opportunities in the art industry lie in pushing boundaries and exploring unconventional forms of expression that challenge societal expectations.
- **Fashion:** The fashion industry can disrupt ageist norms by embracing diversity and inclusivity, showcasing older models and designers, and challenging traditional notions of beauty and style.

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