# Diversity-Focused Cognac Campaigns Hennessy's 'More is Made by the Many' Ad Embraces Diversity By Niko Pajkovic | Published 2021-11-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/more-is-made-by-the-many References: [hennessy](https://www.hennessy.com/en-us/more-is-made-by-the-many)  Luxury French cognac maker Hennessy has partnered with creative agency [Droga5](https://www.trendhunter.com/trends/droga5s-wake-up) to launch the 'More is Made by the Many' campaign, which features a new creative video that invites all to join [Hennessy V.S.O.P](https://www.trendhunter.com/trends/made-for-more-campaign) in embracing new perspectives. The video features a seamless, one-take camera shot that maneuvers through an expansive dinner table where a large and diverse group of people have gathered to share Hennessy V.S.O.P. Viewers watch as a wide range of individuals from all walks of life engage with one another, sharing their personal outlooks on life while conversing, dancing, and laughing. According to the company, the video is the first installment of the 'More is Made by the Many' ad series, which serves to introduce audiences to the campaign's core concept -- i.e., the importance of [embracing different perspectives](https://www.trendhunter.com/trends/made-to-be-still) and interacting with those unlike ourselves. Image Credit: Hennessy ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 8% | Activity: 29% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Diversity-focused Campaigns:** Opportunity for brands to highlight diversity and inclusivity in their advertising campaigns. - **One-take Camera Shots:** Opportunity for filmmakers to incorporate seamless, one-take shots in their creative projects. - **Embracing Different Perspectives:** Opportunity for individuals and organizations to recognize the value of diverse perspectives and actively seek out new viewpoints. ### Who This Affects Most - **Beverage Industry:** Opportunity for beverage brands to showcase diversity and inclusivity in their marketing campaigns. - **Advertising Industry:** Opportunity for ad agencies to create campaigns that focus on diversity and inclusivity, with a particular emphasis on embracing different perspectives. - **Film Industry:** Opportunity for filmmakers to experiment with one-take camera shots, which can create a unique viewing experience for audiences. ## Related on Trend Hunter - [Perception-Redefining Brand Campaigns](https://www.trendhunter.com/trends/made-for-more-campaign.md) - [Reinvigorated Cognac Campaigns](https://www.trendhunter.com/trends/larsen-cognac.md) - [Hip Hop-Honoring Exclusive Campaigns](https://www.trendhunter.com/trends/chip-shop.md) - [Next-Gen Bourbon Campaigns](https://www.trendhunter.com/trends/worth-the-envy.md) - [Co-Creation Bottle Campaigns](https://www.trendhunter.com/trends/limitededition-bottle1.md) - [Limited-Edition Web-Designed Bottles](https://www.trendhunter.com/trends/hennessys-web3-platform.md) - [Fashion Designer Cognac Products](https://www.trendhunter.com/trends/hennessy-and-kim-jones.md) - [Luxurious Iridescent Cognac Bottles](https://www.trendhunter.com/trends/hennessy-vs-carnival.md) - [Fruity Cognac Expansions](https://www.trendhunter.com/trends/henny-white.md)