# Morbid Pop-Up Books The Colmore Collection Displays Disturbing Images By Tisah Tucknott | Published 2009-06-07 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/morbid-pop-up-books-colmore-collection References: [gearfuse](http://www.gearfuse.com/medical-oddities-anatomy-pop-up-book-for-children/) & [flickr](http://www.flickr.com/photos/crowolf/3593735323/) The Colmore Collection has created a [morbid pop-up book for children](https://www.trendhunter.com/trends/world-of-miniverse) called “Medical Oddities, Nature's Anomalies and Carnival Gaffs.” The face of the mummy of the picture displayed is not made from paper, but instead of a pliable leathery texture. To top the strangeness of this book, there is no author or publishing information listed anywhere. Creepy! **Implications** - A consumer who's fascinated by products that gleefully embrace the irregular and the spooky would definitely be drawn to a product as decidedly [spooky as this](https://www.trendhunter.com/trends/pop-mart-1). With the enormous popularity of franchises such as Harry Potter and Twilight, companies looking to get serious attention need not be afraid of embracing more [fantastical fare in their products](https://www.trendhunter.com/trends/amusebouche). ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 32% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Why This Trend Is Growing - **Creepy Pop-up Books:** The creation of morbid pop-up books for children appeals to consumers who seek products that embrace the irregular and the spooky. - **Fantastical Fare:** Companies can benefit from incorporating more fantastical elements into their products, as seen in the popularity of franchises like Harry Potter and Twilight. - **Unconventional Publishing:** By not providing traditional author or publishing information, companies can intrigue consumers and create an air of mystery around their products. ### Industries Being Reshaped - **Children's Books:** The creation of morbid pop-up books presents a disruptive innovation opportunity in the children's book industry by catering to those who have an interest in the strange and unusual. - **Entertainment:** The success of franchises like Harry Potter and Twilight indicates a disruptive innovation opportunity for companies in the entertainment industry to tap into consumers' appetite for fantastical stories. - **Publishing:** The unconventional approach of omitting traditional author and publishing information in products presents a disruptive innovation opportunity for companies in the publishing industry to create intrigue and curiosity among consumers. ## Related on Trend Hunter - [Sci-Fi Show Pop-Up Books](https://www.trendhunter.com/trends/stranger-things-the-ultimate-popup-book.md) - [Curated Horror Subscriptions](https://www.trendhunter.com/trends/the-tales-of-the-weird.md) - [Curated Book Directories](https://www.trendhunter.com/trends/bizarre-bookshelf.md) - [Interactive Monster Collectibles](https://www.trendhunter.com/trends/smashers-horror-house.md) - [Historical Humankind Coffee Books](https://www.trendhunter.com/trends/the-book.md) - [Hyper-Realistic Flesh Objects](https://www.trendhunter.com/trends/junji-ito.md) - [Vibrant Artist Pop-Up Books](https://www.trendhunter.com/trends/keith-haring-popup-book.md) - [Book-Themed Collectibles](https://www.trendhunter.com/trends/booksy.md) - [Cheekily Creative Bookmarks](https://www.trendhunter.com/trends/illustrated-bookmarks.md)