# Phone-Charging Puppy Activations The Mophie Rescue Attraction is Returning to SXSW 2016 By Rebecca Byers | Published 2016-03-14 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/mophie-rescue References: [adweek](http://www.adweek.com/news/technology/mophie-bringing-dogs-sxsw-again-and-time-theyre-motorcycles-170105) & [youtube](https://www.youtube.com/watch?v=IWdxcdtEnv8) One of the most talked about attractions at SXSW 2015, the [Mophie Rescue](https://www.trendhunter.com/trends/mophie-powerstation-pro-ac), will be returning to South by [Southwest](https://www.trendhunter.com/trends/Embedded-AI-engineering) this year with a little help from [Indian Motorcycles](https://www.trendhunter.com/trends/skyesports-3). The Mophie Rescue activation will also feature a headquarters by the name of "Bad to the Bone Bar" lounge, where SXSW guests can stop by and visit with the dogs that aren't currently on shift. The intriguing activation is a great way to get festival attendees interacting on social media with the brand. Guests at South by Southwest 2016 will need to snap a quick photo when they see the Mophie Rescue team and Tweet it to @Mophie. The brand activation will feature 15 dogs altogether and will take place between midnight and 6PM throughout the Austin-based festival. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 4% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What Makes This Trend Stand Out - **Branded Pet Activations:** Opportunity to tap into the popularity of pet culture to create immersive brand experiences. - **Social Media Interactive Campaigns:** Opportunity to engage consumers and create buzz around brand activations through social media photo sharing campaigns. - **Outdoor Event Technology:** Opportunity to integrate mobile charging solutions into outdoor event activations for added convenience and engagement. ### Sectors Adopting This - **Marketing and Advertising:** Opportunity for marketing and advertising agencies to leverage pet culture and social media as a means of driving brand engagement and awareness. - **Event Planning and Production:** Opportunity for event planning and production companies to incorporate technology and unique experiences into outdoor activations to increase attendee engagement and participation. - **Mobile Technology:** Opportunity for mobile technology companies to provide charging solutions for experiential marketing events to improve attendee experience and engagement. ## Related on Trend Hunter - [Immersive Chewable Candy Activations](https://www.trendhunter.com/trends/the-hichew-getaway.md) - [Pet-Themed Branding Initatives](https://www.trendhunter.com/trends/puppy-bowls.md) - [Modern Festival Activations](https://www.trendhunter.com/trends/coachella-experience.md) - [Large-Scale Adoption Initiatives](https://www.trendhunter.com/trends/best-adoption-event-ever.md) - [Motorsports Innovation Presentations](https://www.trendhunter.com/trends/transportation-track.md) - [Creative Play Pop-Ups](https://www.trendhunter.com/trends/sharpie-studio.md) - [Branded Charging Can Sleeves](https://www.trendhunter.com/trends/juice-boost-charging-can-sleeve.md) - [Exclusive Pop-Up Events](https://www.trendhunter.com/trends/mans-best-friend-popup.md) - [90's Archival Footwear Pop-Ups](https://www.trendhunter.com/trends/buzz-bus.md)