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# Spiced Jam-Topped Burgers
The MOOYAH Hot Bacon Jam Burger Has Certified Angus Beef

By Michael Hemsworth | Published 2023-03-16 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/mooyah-hot-bacon-jam-burger
References: [chewboom](https://www.chewboom.com/2023/03/16/mooyah-introduces-new-hot-bacon-jam-burger/) & [mooyah](https://www.mooyah.com)

![Spiced Jam-Topped Burgers](https://cdn.trendhunterstatic.com/thumbs/501/mooyah-hot-bacon-jam-burger.jpeg)

The [MOOYAH Hot Bacon](https://www.trendhunter.com/trends/kings-hawaiian-pretzel-pub-burger) Jam burger is being added to the brand's Burger Hall of "DANG!" as a flavorful sandwich perfect to enjoy as a sendoff to the winter season. The burger starts off with an Angus beef patty that has been smashed with [grilled jalapeños](https://www.trendhunter.com/trends/jalapeo-heatwave) before being topped with a slice of cheddar cheese and some [applewood-smoked bacon](https://www.trendhunter.com/trends/bacon-wrangler-double). The burger is paired with a hot bacon jam spread to give the sandwich a touch of spicy sweetness that will work well with the aforementioned ingredients.

The burger comes served on a signature potato bun and is being launched at participating locations for around $9.29. The burger is sure to be a hit amongst the increasing number of consumers with a penchant for spicy fare.

Image Credit: MOOYAH

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 15% | Activity: 29% | Freshness: 15%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Spicy Burgers:** Restaurants can innovate by combining a variety of bold ingredients to create unique, spicy burgers that cater to consumers' love for a little heat in their meals.
- **Gourmet Jam:** Jam can be used as a gourmet topping to add a touch of sweetness and complexity to traditional savory dishes, creating disruptive innovations in the condiment industry.
- **Winter Sendoffs:** Restaurants can innovate by creating limited-time menu items featuring flavors associated with the season, providing a final opportunity for customers to enjoy winter favorites.

### Who This Affects Most

- **Fast Food:** Fast food chains can take advantage of fast-paced consumer lifestyles and continually rotate new, dynamic menu items appealing to adventurous tastes.
- **Condiments:** Jam manufacturers can explore new, lucrative markets by creating unique jam flavors intended to be paired with a wide variety of savory dishes and condiments.
- **QSR:** Quick service restaurants can utilize product innovation to differentiate from competitors and increase brand retention and loyalty in a cost-effective way.

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