# Diet-Specific Burgers Mooyah Burgers, Fries & Shakes Created Keto & Paleo 'Lifestyle Burgers' By Laura McQuarrie | Published 2019-04-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mooyah-burgers References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/4035-new-on-the-menu) & [mooyah](https://www.mooyah.com/menu/lifestyle-burgers) Mooyah Burgers, Fries & Shakes created a series of Lifestyle Burgers that support various dietary preferences. This series includes The Paleo, The Keto, The Whole30, The Vegetarian and The Gluten-Free. While most of the burgers feature either turkey or Angus beef patties, The Vegetarian option features a [black bean veggie burger patty](https://www.trendhunter.com/trends/chickpea-masala-veggie-burger) from [MorningStar Farms](https://www.trendhunter.com/trends/steakhouse-style-burger). Each of the Lifestyle Burgers is dressed according to the specifics of each kind of diet, with The Keto featuring high-fat, low-carb additions like cheddar cheese, sliced avocado, jalapeno peppers, tomato and mayonnaise. The Keto burger and The Whole30 are both wrapped in lettuce, offering a way for health-conscious consumers to cut down on carbs. A growing number of eateries are creating different kinds of [sandwiches, wraps and bowls](https://www.trendhunter.com/trends/power-bowls1) with ingredients that are in line with the guidelines of these popular diets. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 33% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Diet-specific Menu Items:** Expansion on diet-conscious menu items could attract more health-conscious consumers and increase sales. - **Lifestyle-based Product Variations:** Offering product variations tailored to different lifestyles could improve customer satisfaction and loyalty. - **Inclusive Menu Options:** Increased inclusivity in menu options could attract customers with special dietary requirements and preferences. ### Industries Being Reshaped - **Food and Beverage:** More food and beverage businesses could create diet-specific options to appeal to health-conscious customers and offer inclusivity. - **Fast Casual:** Fast casual restaurants could implement diet-specific options to attract more health-conscious and diet-conscious customers. - **Frozen Food:** Frozen food companies could create additional diet-specific options for customers seeking healthy and diet-conscious alternatives. ## Related on Trend Hunter - [New Year Burger Menus](https://www.trendhunter.com/trends/shake-shack-good-fit-menu.md) - [Gut-Friendly Smash Burgers](https://www.trendhunter.com/trends/plant-based-gut-healthy.md) - [Savory Beer Cheese Burgers](https://www.trendhunter.com/trends/kings-hawaiian-pretzel-pub-burger.md) - [Restaurant-Style Frozen Plant-Based Burgers](https://www.trendhunter.com/trends/dr-praegers-grillhouse-burger.md) - [Dairy-Free Burger Joint Desserts](https://www.trendhunter.com/trends/burger-lounge-x-klimon.md) - [Mushroom-Based Restaurant Burgers](https://www.trendhunter.com/trends/the-beef-free-boy.md) - [Keto-Friendly Chicken Bowls](https://www.trendhunter.com/trends/keto-green-bowl.md) - [Keto-Friendly Prepared Meals](https://www.trendhunter.com/trends/blue-apron-ketofriendly-prepared-ready-meals.md) - [Antibiotic-Free Salad Bowls](https://www.trendhunter.com/trends/salad-bowl-lineup.md)