# Colossal Carton Campaigns Moove Milk Grabs Attention With 3 Meter High Boxes By Ben Wallington | Published 2009-07-02 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/moove-milk References: [easysigns.au](http://www.easysigns.com.au/blog/?p=59) For once it wasn’t just the skyscrapers towering over the people of Sydney’s CBD. It was four giant milk cartons at some of the busiest locations in Australia. Advertising agency BMF has created a campaign for [National Foods Limited](https://www.trendhunter.com/trends/gat-umbrella) surrounding the relaunch of Moove Flavoured Milk. The cartons have already visited many key locations down under. Being 3.3 meters tall, the line "Flavour That’ll Moove You" certainly rings true. The cartons even resulted in spectators getting photos as if they were an attraction in Sydney’s famous landmark collection. Check out the gallery and the video to get a *taste* of these [massive milk cartons](https://www.trendhunter.com/trends/trumoo-fantastic-berry). ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 41% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Giant Advertising Displays:** Creating massive, attention-grabbing displays to promote products or services. - **Creative Outdoor Marketing:** Using unconventional methods and locations to reach and engage with consumers. - **Unique Brand Activation:** Implementing innovative and memorable strategies to generate brand awareness and consumer interest. ### Sectors Adopting This - **Advertising and Marketing:** Exploring new ways to capture consumer attention and deliver impactful messages. - **Food and Beverage:** Developing creative campaigns to promote new products and flavors to target consumers. - **Tourism and Landmarks:** Leveraging famous or iconic locations to create memorable brand experiences and increase brand exposure. ## Related on Trend Hunter - [Large Format Flavored Milks](https://www.trendhunter.com/trends/mller-frijj-cartons.md) - [Milk Dunking Ritual Campaigns](https://www.trendhunter.com/trends/oreo-cows.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [QSR Menu Billboard Campaigns](https://www.trendhunter.com/trends/real-size-campaign.md) - [Employee-Designed Milk Cartons](https://www.trendhunter.com/trends/everyday-milk.md) - [Comic Strip Milk Bottles](https://www.trendhunter.com/trends/seki-milk.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Carton-Packaged Milk Vodkas](https://www.trendhunter.com/trends/black-cow-pure-milk-vodka.md)