# Soul-Searching Beer Commercials Moosehead Brewery Commercials Help you Find Your Outer Self By Allison Love | Published 2010-05-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/moosehead-brewery-commercials References: [adsoftheworld](http://adsoftheworld.com/media/tv/moosehead_breweries_ergonomics) & [moosehead](http://www.moosehead.ca/) The latest [Moosehead Brewery](https://www.trendhunter.com/trends/presidential-pack) commercials reflect on summertime beer enjoyment. The ads feature a narrator who asks about indoor activities you may be doing when you could enjoy the outdoors with a cold Moosehead beer. For example, the narrator questions why we exercise indoors and row on machines, when you could be [outdoors enjoying a Moosehead](https://www.trendhunter.com/trends/ross-chastain) and doing those same activities outdoors? He does raise a good question: Why would anyone rather ride a stationary bike indoors than outside in the sunshine? The new Moosehead Brewery commercials actually make you think. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 56% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Outdoor Beer Consumption:** The trend of promoting beer consumption as an outdoor activity presents an opportunity for advertisers to explore creative ways to encourage outdoor beer consumption. - **Active Lifestyle Branding:** There is an opportunity for companies to align their brands with an active lifestyle and promote outdoor activities in their advertising campaigns. - **Narrative Storytelling in Advertising:** The use of storytelling in advertising presents an opportunity for advertisers to create engaging commercials that connect emotionally with their audience. ### Who This Affects Most - **Breweries:** Breweries can leverage the trend of promoting beer consumption as an outdoor activity by creating campaigns that encourage outdoor consumption and an active lifestyle. - **Sporting Goods:** Sporting goods companies can align their brand with an active lifestyle by creating advertising campaigns that emphasize outdoor activities and make a connection with their target audience. - **Advertising Agencies:** Advertising agencies can capitalize on the trend of narrative storytelling in advertising by creating campaigns that tell a story and connect emotionally with the audience, thus creating a lasting impression. ## Related on Trend Hunter - [Celebrative Canadian Lager Initiatives](https://www.trendhunter.com/trends/presidential-pack.md) - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md) - [Beer Packaging Shifts](https://www.trendhunter.com/trends/moosehead-breweries.md) - [Island-Inspired Beverage Campaigns](https://www.trendhunter.com/trends/liquid-aloha.md) - [Outdoorsy Harvest Lagers](https://www.trendhunter.com/trends/amber-harvest-lager.md) - [Nostalgic Mountainous Beer Ads](https://www.trendhunter.com/trends/head-for-the-mountains.md) - [Fishing-Trip-Inspired Beer Campaigns](https://www.trendhunter.com/trends/always-a-smooth-catch.md) - [Authenticity-Emphasizing Beer Campaigns](https://www.trendhunter.com/trends/this-is-805-beer.md) - [Celebratory Beverage Ads](https://www.trendhunter.com/trends/legendary-stories.md)