# Buried Treasure Collectible Toys The Moose Toys Treasure X Requires Collectors to Dig Out Goods By Michael Hemsworth | Published 2018-07-06 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/moose-toys-treasure-x References: [coolthings](http://www.coolthings.com/moose-toys-treasure-x-excavate-ressurect-collectibles/) & [vat19](https://www.vat19.com/item/treasure-x) [Collectible toys](https://www.trendhunter.com/trends/pop-top) have resurged in popularity amongst children, which is seeing new lineups like the Moose Toys Treasure X come about to satisfy increased demand. The toys are each individually packaged in a chunk of tightly packed sand that requires consumers to dig out the characters to find the various treasures hidden within. This includes a [cartoon skeleton figure](https://www.trendhunter.com/trends/deddy-bears) along with a series of [accessories for players to collect](https://www.trendhunter.com/trends/windupz) and play with when they create a collection of multiple different characters. The Moose Toys Treasure X toy kits also come with a treasure chest that is filled with a sand-like material that needs to be mixed with water to reveal a potential gilded treasure within that there are 32 different varieties in total to collect. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 68% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### Key Themes Behind This Trend - **Collectible Toys Resurgence:** Opportunity for toy companies to create new and innovative collectible toy lines. - **Interactive Packaging:** Packaging that requires consumers to actively engage with the product, creating unique unboxing experiences. - **Hidden Surprise Toys:** Products that incorporate hidden elements or surprises to enhance the play value and excitement for children. ### Where This Applies - **Toy Manufacturing:** Incorporating collectible and interactive elements into toy designs. - **Packaging Design:** Developing creative and engaging packaging concepts that enhance the customer experience. - **Children's Entertainment:** Using hidden surprise elements to captivate and engage young audiences in various forms of entertainment. ## Related on Trend Hunter - [Interactive Monster Collectibles](https://www.trendhunter.com/trends/smashers-horror-house.md) - [Mist-Making Genie Toys](https://www.trendhunter.com/trends/genie-mixie.md) - [Interactive Hatching Dinosaur Toys](https://www.trendhunter.com/trends/dinosaur-toys.md) - [Collectible Sensory Toys](https://www.trendhunter.com/trends/moj-moj.md) - [STEM Excavation Kits](https://www.trendhunter.com/trends/jurassic-world-dinosaur-dig.md) - [Mutating YouTuber Toys](https://www.trendhunter.com/trends/mrbeast-lab.md) - [Surreal Dark Comedy Toys](https://www.trendhunter.com/trends/amazing-digital-circus.md) - [Buildable Collectible Capsules](https://www.trendhunter.com/trends/zuru-max-premium.md) - [Magnetic Building Playsets](https://www.trendhunter.com/trends/tile-town.md)