# Photoshop Defenders Demi Moore Takes Down the Hip Doctoring Rumor By lauren festa | Published 2009-11-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/moore-hips-please References: [twitter](http://twitter.com/mrskutcheR) & [thestar](http://www.thestar.com/living/fashion/article/730739--demi-moore-s-hips-spark-online-frenzy) Moore hips, please! Even Demi Moore has fat days, but it’s no reason to believe that her hips were ‘doctored’ in a photo spread for W magazine, for which she appears on the cover. The photo in question is one which Ms. Moore is wearing a leather and chiffon hipbearing minidress creation from Balmain (Spring 2010). In a tweet, Moore felt slighted and posted the original “untouched” image on her [Twitter](https://www.trendhunter.com/trends/skincare-campaign-1) page with the message “My hips were not touched..it’s just the way u have ur hip kinda swung to one side!” Moore has done many [photoshoots](https://www.trendhunter.com/trends/hipstamatic) and knows a thing or two about [re-touching](https://www.trendhunter.com/trends/mimicphoto). If she says the hips are hers, I believe her! ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 84% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Authenticity in Photos:** Opportunity for disruptive innovation in developing technology that ensures the authenticity of photos, removing the need for retouching. - **Transparent Editing Process:** Opportunity for disruptive innovation in creating a transparent editing process that allows viewers to see the original and edited versions of a photo side by side. - **Body Positivity in Media:** Opportunity for disruptive innovation in promoting body positivity in media and highlighting the natural beauty of individuals. ### Where This Applies - **Photography:** Opportunity for disruptive innovation in the photography industry to develop tools and techniques to capture authentic images without the need for extensive editing. - **Fashion:** Opportunity for disruptive innovation in the fashion industry to promote body positivity and use diverse body types in campaigns. - **Technology:** Opportunity for disruptive innovation in the technology industry to create software and algorithms that detect and prevent photo manipulation. ## Related on Trend Hunter - [Celebrity Padded Shapewear Campaigns](https://www.trendhunter.com/trends/ultimate-butt.md) - [Non-AI Beauty Campaigns](https://www.trendhunter.com/trends/the-code.md) - [Celebrity-Backed Injectable Campaigns](https://www.trendhunter.com/trends/xeomin.md) - [AI-Powered Fashion Photography Platforms](https://www.trendhunter.com/trends/betterstudio.md) - [Verified AI-Proof Content](https://www.trendhunter.com/trends/realifyio.md) - [Creative Photo Communities](https://www.trendhunter.com/trends/hipstamatic.md) - [Simplistic Seating Series](https://www.trendhunter.com/trends/hipstool.md) - [Image-Enhancing AI Apps](https://www.trendhunter.com/trends/myheritage-1.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md)