# Scannable Food Pairings Moore Brothers's QR Code Labels Offer Instant Tasting Notes By Katherinev123 | Published 2012-07-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/moore-brothers-qr-code References: [psfk](http://www.psfk.com/2012/07/wine-label-food-pairing.html) & [moorebrothers](http://moorebrothers.com/chianti-classico-isole-e-olena-3/) Even for the most avid wine connoisseur, knowing exactly what to pair with each and every wine is virtually impossible, which is why the Moore Brothers' QR code labels are such a great idea. The Moore Brothers Wine Company, a company that creates small production runs of wines in New York and Philadelphia, has put QR code labels onto their bottles. When scanned, these codes will take the customer to a "[tasting notes](https://www.trendhunter.com/trends/tasting-and-pairing-concept)" page that offers information about the wine as well as which [foods will pair with it](https://www.trendhunter.com/trends/wine-pairing-board). Some of the pages also have videos featuring interviews with the winemakers on location. The Moore Brothers' QR code labels provide customers with a handy learning tool, and they also allow the brand to continue interaction with their customers even after the wines have been sold. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 12% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **QR Code Labels:** There is an opportunity to integrate QR code labels into various industries to provide customers with interactive and informative experiences. - **Instant Tasting Notes:** The concept of offering instant tasting notes through QR code labels can be applied to other alcoholic beverages and gourmet foods. - **Interactive Customer Engagement:** Using QR code labels to engage customers and provide additional content can be a disruptive innovation opportunity for businesses in various sectors. ### Where This Applies - **Wine Industry:** The wine industry can adopt QR code labels to enhance customer experience and provide them with valuable information about wine pairings. - **Alcoholic Beverage Industry:** In the alcoholic beverage industry, integrating QR code labels with instant tasting notes can revolutionize how customers explore and select their beverages. - **Gourmet Food Industry:** QR code labels can revolutionize the gourmet food industry by offering customers detailed information on pairing gourmet foods with various condiments, sauces, and spices. ## Related on Trend Hunter - [Curated Digital Alcohol Brochures](https://www.trendhunter.com/trends/haus.md) - [Informative Digital Beverage Labels](https://www.trendhunter.com/trends/packaging-initiative-in-singapore.md) - [Musical Wine Labels](https://www.trendhunter.com/trends/interactive-wine-labels.md) - [Digital CPG Catalogues](https://www.trendhunter.com/trends/havens-kitchen.md) - [Accessible RTD Cocktails](https://www.trendhunter.com/trends/the-cocktail-collection-by-ketel-one.md) - [Digital Product Story Brochures](https://www.trendhunter.com/trends/malmgard-castle.md) - [Augmented Reality Wine Bottles](https://www.trendhunter.com/trends/ar-sinister-wine.md) - [Edible QR Codes](https://www.trendhunter.com/trends/interiqr.md) - [Uplifting AR Wine Labels](https://www.trendhunter.com/trends/aviana-collection.md)