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# Oversized Muted Bulbous Sneaker
Grounds Unveils a New Iteration of the Moopie Sneaker Design

By Amy Duong | Published 2022-01-08 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/moopie
References: [hypebeast](https://hypebeast.com/2022/1/grounds-moopie-sneaker-black-white-gray-clear-mikio-sakabe-ujng-where-to-buy-japanese) & [uj-ng](https://uj-ng.co.uk/products/moopie-black-black)

Japanese designer Mikio Sakabe designs a new iteration of the Moopie for Grounds as the latest release. The new looks launched in UJNG, a concept store based in London. There are two new colorways in total -- a black option and a white one.

The shoes are particularly [bulbous](https://www.trendhunter.com/trends/alaska-boot), especially near the bottom half of the silhouette, appearing as if it is inflated throughout the entire sole unit. The Moopie has [five sole unit bubbles](https://www.trendhunter.com/trends/aruku) that are segmented right beneath the shoe, bulging out in different angles for a dramatic look. The upper appears in the opposite manner, with a [knitted construction](https://www.trendhunter.com/trends/1906r-cordura) for a close and comfortable fit around the shoe, done in an engineered pattern for structural support.

Image Credit: UJNG

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 58% | Activity: 34% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### What's Driving This Trend

- **Oversized Sneaker Design:** There is an opportunity for companies to create their own versions of the oversized sneaker trend by exploring new materials and colorways.
- **Bulbous Sole Units:** Companies can innovate by creating unique sole unit designs that add a distinct flair to their sneaker offerings.
- **Engineered Knit Construction:** The use of engineered knit constructions is a disruptive innovation opportunity for companies looking to improve the fit and support of their sneakers.

### Who This Affects Most

- **Fashion:** The fashion industry can capitalize on the oversized sneaker trend by designing their own versions for consumers who want a bold statement piece.
- **Footwear:** Sneaker companies can incorporate the bulbous sole unit design and engineered knit constructions to create unique sneakers for their consumers.
- **Retail:** Retail stores can capitalize on the oversized sneaker trend by showcasing a variety of retailers' designs to appeal to different consumer preferences.

## Related on Trend Hunter

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