# Traveling Timepiece Retailers Swatch and Fiat will Sell 'MoonSwatches' on the Road By Colin Smith | Published 2022-10-21 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/moonswatches References: [autoblog](https://www.autoblog.com/2022/10/20/swatch-moonswatch-omega-fiat-tour/) & [swatch](https://www.swatch.com/en-ca/bioceramic-moonswatch.html) [Swatch](https://www.trendhunter.com/trends/mission-to-earth) launched a new collaborative initiative with [Fiat](https://www.trendhunter.com/trends/fiat-1), the automotive company, to sell its 'MoonSwatches' on the road. The company is rolling out a fleet of branded Fiat vehicles, each with a space-themed name, to travel across the United States selling the hit bio-ceramic timepiece. The vehicles are each named after a planet, such as the "Mission to Mars," "Mission to Neptune," and "Mission to the Sun." The Fiats will each begin in a different state, and travel to a different state, making periodic stops to sell the entry-level quartz 'MoonSwatch' at its MSRP of $260. Prior to this initiative, the MoonSwatch only saw a limited run at Swatch retail locations, with its resale value quickly rising on the internet as in-store supplies ran low. This new collaborative program with Fiat will make the watch more readily available for interested consumers across the country. Image Credit: Swatch, Fiat ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 75% | Activity: 87% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Mobile Retail:** Swatch's collaboration with Fiat to sell 'MoonSwatches' through a fleet of branded cars taps into the trend of mobile retail experiences. - **Experiential Marketing:** Swatch's Mission to Mars, Neptune and Sun Fiat vehicles offer an opportunity for experiential marketing, making the purchase of the 'MoonSwatch' a fun and memorable experience. - **Limited Product Offerings:** The previously limited release of the 'MoonSwatch', combined with the new exclusive retail locations provided by the Fiat vehicles, taps into the trend of creating a sense of urgency and exclusivity for certain products. ### Who This Affects Most - **Automotive:** Fiat's partnership with Swatch to sell 'MoonSwatches' through a fleet of branded Fiat vehicles creates an opportunity for automotive companies to explore collaborations with retail brands. - **Watchmaking:** Swatch's collaboration with Fiat could inspire other watchmakers to explore new retail outlets and experiences, as well as limited release marketing tactics. - **Retail:** Swatch and Fiat's partnership allows for a creative approach to retail by adding a new level of mobility that could inspire other retailers to think outside the box. ## Related on Trend Hunter - [Sleek Collaborative Timepieces](https://www.trendhunter.com/trends/bioceramic-moonswatch.md) - [Earth-Inspired Wristwatches](https://www.trendhunter.com/trends/mission-to-earth.md) - [Playful Astronomy-Inspired Timepieces](https://www.trendhunter.com/trends/new-mission-to-earthphase.md) - [Space Exploration-Inspired Watches](https://www.trendhunter.com/trends/black-snoopy-moonswatch.md) - [Cartoon-Inspired Timepiece Designs](https://www.trendhunter.com/trends/moonswatch-2.md) - [Celestial Tribute Timepieces](https://www.trendhunter.com/trends/moonswatch-mission-to-earthphase.md) - [Collaborative Blue Moon Watches](https://www.trendhunter.com/trends/super-blue-moonphase.md) - [Cartoon-Inspired Minimal Watches](https://www.trendhunter.com/trends/mission-to-moonphase.md) - [Reworked Moon Mission-Inspired Watches](https://www.trendhunter.com/trends/dark-side-of-the-moon-1.md)