# Gold-Coated Timepieces Omega Adds Two New 'Moonshine Gold' Watches to Its Lineup By Niko Pajkovic | Published 2022-03-07 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/moonshine-gold References: [acquiremag](https://www.acquiremag.com/style/omega-speedmaster-moonwatch-moonshine-gold) & [omegawatches](https://www.omegawatches.com/watches/speedmaster/moonwatch-professional/catalog) Swiss luxury watch label [Omega](https://www.trendhunter.com/trends/speedmaster-moonwatch) has added two new styles to its Moonwatch collection both in a 'Moonshine Gold' finish. The new finishing comes in the form of an 18K yellow gold alloy that is made up of 75% gold, 14.5% silver, 9% copper, and 1% palladium. One model comes with a gold dial, while the other features a PVD green dial. Otherwise, both watches share the same features, including a 42mm case with a ceramic bezel insert and a range of watch strap options, the most notable of which is a rubber strap with a lunar surface pattern on its underside. In terms of power, the watch comes equipped with Omega's Co-Axial Master Chronometer Caliber 3861, a manual-wound movement with a 50-hour power reserve. Image Credit: Omega ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 45% | Activity: 23% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Gold Watches:** Increased demand for high-end watches incorporating unique materials and finishes create opportunities for luxury brands to differentiate from competitors. - **Innovative Watch Straps:** Innovative watch strap designs and patterns can become a key selling feature for luxury watches, especially for collectors looking for unique timepieces. - **Sustainable Luxury Materials:** The use of sustainable materials, like recycled gold and other precious metals, can cater to the growing consumer preference for environmentally friendly luxury goods. ### Sectors Adopting This - **Luxury Watches:** The luxury watches industry can leverage the use of innovative materials and designs, like the 'Moonshine Gold' finish by Omega, to create unique timepieces and cater to luxury consumers. - **Fashion and Accessories:** Fashion and accessories brands can incorporate innovative materials and finishes, such as the 'lunar surface' patterned rubber strap, to create exclusive and high-end accessories. - **Sustainable Luxury:** The sustainable luxury industry can leverage the use of eco-friendly and recycled materials, such as palladium and other precious metals, to cater to the growing demand for sustainable luxury goods. ## Related on Trend Hunter - [Ceramic Premium Watches](https://www.trendhunter.com/trends/speedmaster-moonwatch.md) - [Proprietary Bronze Gold Timepieces](https://www.trendhunter.com/trends/omega-seamaster-diver-300m.md) - [Reworked Moon Mission-Inspired Watches](https://www.trendhunter.com/trends/dark-side-of-the-moon-1.md) - [Oceanic Earth-Toned Timepieces](https://www.trendhunter.com/trends/omega-seamaster-planet-ocean-600.md) - [Olympic Medal-Inspired Watches](https://www.trendhunter.com/trends/bg-859-bronze-gold-edition.md) - [Opulent Glossy White Timepieces](https://www.trendhunter.com/trends/omega-speedmaster-moonwatch-professional.md) - [Pink-Hued Lunar Timepieces](https://www.trendhunter.com/trends/omega-x-swatch-mission-to-the-pink-moonphase.md) - [Playful Astronomy-Inspired Timepieces](https://www.trendhunter.com/trends/new-mission-to-earthphase.md) - [Space Exploration-Inspired Watches](https://www.trendhunter.com/trends/black-snoopy-moonswatch.md)