# Vagina Love Campaigns Mooncup Campaign Tells You to Love What's Below the Belt By Claire Coady | Published 2010-03-18 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/mooncup-campaign References: [loveyourvagina](http://loveyourvagina.com) & [mooncup](http://www.mooncup.co.uk/) Love your vagina! The Mooncup campaign, created by the ad agency St Luke's in collaboration with Mooncup (the makers of a reusable menstrual cup), is of the say-it-loud, say-it-proud variety of marketing. Love Your Vagina is a website, introduced through a London Underground teaser ad campaign, that invites visitors to submit their favorite name for their vagina. How strong is the reach of the Mooncup campaign? My *boyfriend* came home shouting, "Love your vagina dot com! Love your vagina dot com!" ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 86% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Body Positivity:** Opportunity for disruptive innovation in promoting body positivity and self-love. - **Menstrual Cup:** Disruptive innovation opportunities in creating sustainable and eco-friendly menstrual products. - **Personalized Marketing:** Opportunities for creating personalized marketing campaigns targeting specific segments based on their preferences. ### Where This Applies - **Feminine Hygiene:** Feminine hygiene industry can innovate by creating eco-friendly products that emphasize body positivity and self-love. - **Advertising:** Advertising industry can innovate by developing personalized campaigns targeting specific segments based on their preferences, promoting body positivity and self-love. - **Digital Marketing:** Digital marketing industry can innovate by leveraging user-generated content to create engaging and personalized campaigns promoting body positivity and self-love. ## Related on Trend Hunter - [Unapologetic Women-Centric Campaigns](https://www.trendhunter.com/trends/o-positiv-health.md) - [Humorous Period Care Campaigns](https://www.trendhunter.com/trends/period-underwear-1.md) - [Period Care Campaigns](https://www.trendhunter.com/trends/honey-pot.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Period Sex Campaigns](https://www.trendhunter.com/trends/lets-have-period-sex.md) - [Vulva Health Capsules](https://www.trendhunter.com/trends/diva.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Branded Period Playlists](https://www.trendhunter.com/trends/playlist-for-periods.md) - [Flora-Inspired Body Autonomy Campaigns](https://www.trendhunter.com/trends/full-bush-summer.md)