# Hillside Hippie Campaigns The Moonchild Spring/Summer Lookbook is Retro-Inspired By Jana Pijak | Published 2012-02-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/moonchild-spring-summer-2012 References: [fashionising](http://www.fashionising.com/pictures/s--Moon-Child-SS-12-Look-Book-13461-1.html) & [thefashionisto](http://thefashionisto.com/apollo-thomas-by-fred-mortagne-for-moonchild-springsummer-2012/) The Moonchild Spring/Summer 2012 advertorial spread is retro-inspired, featuring eclectic and nomadic pieces. From hippie styles to southwestern inspirations, these bold pieces make fashion waves. Appolo Thomas poses alongside a female model for a portrait series captured by the lens of photographer Fred Mortagne. Exploring a vast hillside backdrop, the photographer puts emphasis on natural light, juxtaposing [edgy streetwear styles](https://www.trendhunter.com/trends/day-3-capsule-2) against the beauty of nature. From jagged cliff captures to seaside shots, this stunning lookbook shines a spotlight on tribal prints, oversize capes and ponchos and fringed accents. From distressed denim to native-inspired statement accessories, the models are clad in a wardrobe fit for a fashionable wanderer. Exuding a [carefree confidence and effortlessly cool style](https://www.trendhunter.com/trends/on-your-own-time), The Moonchild Spring/Summer 2012 advertorial spread reinvents the classic hippie look. Image Credit: [Fred Mortagne](http://frenchfred.com/) ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 96% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Retro-inspired Fashion:** Opportunity for brands to create retro-inspired clothing and accessories that appeal to the modern consumer. - **Nature-inspired Photography:** Opportunity for photographers to explore capturing fashion with natural light in outdoor settings, creating stunning visuals. - **Fashion for Nomadic Lifestyles:** Opportunity for brands to design clothing and accessories that cater to the needs and style preferences of nomadic individuals. ### Industries Being Reshaped - **Fashion:** The fashion industry can leverage the trend of retro-inspired fashion to create new collections and attract consumers. - **Photography:** The photography industry can capitalize on the trend of nature-inspired photography in fashion shoots, offering unique and captivating visuals to clients. - **Outdoor Living:** The outdoor living industry can tap into the trend of fashion for nomadic lifestyles by developing products and services that cater to the needs of individuals who enjoy outdoor adventures. ## Related on Trend Hunter - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Playful Travel Fashion Campaigns](https://www.trendhunter.com/trends/fossil-made-for-this.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Practical Californian Streetwear](https://www.trendhunter.com/trends/gramicci-spring-summer-2024.md) - [Camp-Inspired Fashion Capsules](https://www.trendhunter.com/trends/summer-outdoor.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md)