# Handmade Wine Packaging Moonberry Branding Was Lovingly Crafted for a Creative Agency's Clients By Amelia Roblin | Published 2015-12-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/moonberry References: [packageinspiration](http://www.packageinspiration.com/moonberry-wine-christmas-handmade-limited-edition.html/) & [moontroops](http://www.moontroops.com/) The creation of Moonberry wine and its packaging is a beautiful example of how gift giving should be. The creative agency [Moon Troops](https://www.trendhunter.com/trends/moon-juice-kombucha) of Lithuania set out to make [special edition wines](https://www.trendhunter.com/trends/the-prisoner-red-blend) as presents for their clients at Christmastime, determined to carry out as handmade a method as possible. Sourcing locally produced raspberry wine, the team set out to design mystical and earthy packaging. Fine cherry wood was used for the labels, decorated in a digitally illustrated landscape that features an antlered deer and a dark moon. Additional stickers were applied by hand, and the [pine gift boxes](https://www.trendhunter.com/trends/cheval-blanc) were hand-stained and stencilled. Moon Troops' making of Moonberry wine emphasizes what a treasure handmade items are, especially in an age when so many manufacturers offer custom orders and consequently minimal effort. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 78% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Handmade Packaging:** The trend of creating handmade packaging for products can provide new business opportunities in the luxury and gifting industry. - **Digital Illustration:** The trend of using digital illustration in packaging design can provide disruptive innovation in the food and beverage packaging industry. - **Local Sourcing:** The trend of locally sourcing ingredients for products can provide opportunities for businesses in the food and wine industry to showcase unique flavors and regional specialties. ### Where This Applies - **Luxury Goods Industry:** The luxury goods industry can benefit from integrating handmade elements in their packaging and products, thereby increasing brand value and distinguishing themselves from mass-market competition. - **Food and Beverage Packaging Industry:** The food and beverage packaging industry can disrupt the market by incorporating more digital illustration and design elements to stand out on the shelf. - **Wine Industry:** The wine industry can benefit from locally sourcing ingredients and utilizing handmade touches in their packaging, emphasizing the unique and bespoke nature of their products. ## Related on Trend Hunter - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Wine-Infused Chocolate Packaging](https://www.trendhunter.com/trends/vine-to-bar-chocolate.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [White Wood Wine Labels](https://www.trendhunter.com/trends/the-label-makers.md) - [DIY Whisky Bottles](https://www.trendhunter.com/trends/diy-whisky-bottle.md) - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md) - [Bespoke Wooden Packaging](https://www.trendhunter.com/trends/hunter-luxury.md) - [Label-Less Wine Bottles](https://www.trendhunter.com/trends/crate-by-fourth-wave-wines.md)