# Moon Festival-Inspired Snack Boxes Tokyo Treat Boasts a Moon Festival Theme with Its Latest Box By Kalin Ned | Published 2023-08-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/moon-festival-theme References: [tokyotreat](http://www.tokyotreat.com/boxes/upcoming-box)  Dropping on September 15th, [Tokyo Treat—the](https://www.trendhunter.com/trends/tokyo-disney-resort-pocky) popular curated Japanese snack subscription service—is launching a Moon Festival theme for its monthly box. The Moon Festival, also known as the Mid-Autumn Festival or [Tsukimi (月見) in Japan](https://www.trendhunter.com/trends/mcdonalds-japan-tsukimi), is a traditional holiday celebrated in East Asian cultures. The festivities center around appreciating the beauty of the full moon and gathering with family and friends. The Moon Festival theme for Tokyo Treat's monthly box guarantees a lineup of mouth-watering snacks—from [KitKats](https://www.trendhunter.com/trends/japanese-snack-box) in Chestnut flavor and indulgent Pickled Daikon Potatoo Chips to Japanese Mikan Orange Juice and Full Moon Rice Crackers. Each box comes with a detailed guide, sharing information about the treats and common allergens. Because of its compactness and the novelty of the products—especially for North American consumers—Tokyo Treat's snack subscription box makes for an excellent gift option. Image Credit: Tokyo Treat ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 88% | Activity: 71% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Moon Festival Theme:** Tokyo Treat launches a Moon Festival theme for its monthly snack box, featuring a lineup of mouth-watering snacks inspired by the traditional holiday. - **Curated Japanese Snack Subscription:** Tokyo Treat offers a curated Japanese snack subscription service, providing consumers with a variety of unique and novel snacks from Japan. - **Gift Option:** Tokyo Treat's snack subscription box is an excellent gift option, particularly for North American consumers who may appreciate the novelty and compactness of the products. ### Industries Being Reshaped - **Food and Beverage:** The curated Japanese snack subscription industry provides a wide range of unique and novel snacks from Japan, catering to consumers' desire for global culinary experiences. - **E-commerce:** The e-commerce industry benefits from the popularity of Tokyo Treat's snack subscription service, as it offers convenient online ordering and delivery of curated snacks. - **Gifting:** The gifting industry can capitalize on the popularity of Tokyo Treat's snack subscription box as an excellent gift option, catering to consumers seeking unique and culturally-inspired presents. ## Related on Trend Hunter - [Elevated Festival-Inspired Snack Boxes](https://www.trendhunter.com/trends/autumn-moon-festival.md) - [Festival-Inspired Japanese Snack Boxes](https://www.trendhunter.com/trends/japanese-snack-box.md) - [New Year-Inspired Snack Boxes](https://www.trendhunter.com/trends/new-yearinspired-snack-box.md) - [Romantic Japanese Snack Boxes](https://www.trendhunter.com/trends/valentines-daythemed1.md) - [Customizable Lunar Year Boxes](https://www.trendhunter.com/trends/lunar-new-year-goodies.md) - [Autumn-Themed Japanese Snack Boxes](https://www.trendhunter.com/trends/autumn-splendor.md) - [Ninja-Inspired Curated Snack Boxes](https://www.trendhunter.com/trends/curated-snack-boxes.md) - [Winter-Themed Japanese Snack Boxes](https://www.trendhunter.com/trends/very-merry-snackmas.md) - [Curated Halloween-Inspired Japanese Snacks](https://www.trendhunter.com/trends/japanese-snacks-for-halloween.md)