# Earthy Wine Branding Moolanda Takes its Name from the Aboriginal Culture By Jamie Danielle Munro | Published 2014-08-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/moolanda References: [lovelypackage](http://lovelypackage.com/moolanda/) & [cornershopdesign.au](http://cornershopdesign.com.au/) Moolanda is a wine company that takes its name from Aboriginal culture, with the name actually translating to "on the far side," according to DesignBoom. The result is a [wine packaging](https://www.trendhunter.com/trends/almanac-series) that uses the land for inspiration. The illustration on the front is placed against a white backdrop, and small dots have been drawn inside a rectangular shape. The dots are meant to signify rocks in nature, which is found in the [Barossa Valley region](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz) where the wine comes from. To provide variety, the coloring on all of the bottles are different shades, including red and yellow to name a couple. Considering that wine naturally comes from the land anyway, using an Aboriginal name to further this connection makes sense. Moreover, it makes for a [memorable packaging design](https://www.trendhunter.com/trends/the-label-makers). ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 25% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Cultural Branding:** Incorporating cultural elements into branding designs to differentiate and connect with consumers. - **Nature-inspired Packaging:** Using natural elements in packaging designs to evoke a connection to the origin of the product. - **Color Variation in Packaging:** Providing color variations in packaging designs to create visual interest and product differentiation. ### Industries Being Reshaped - **Food and Beverage:** Brands in the food and beverage industry can use cultural and natural elements in their packaging designs to differentiate and connect with consumers. - **Artisanal Products:** Artisanal product brands can use unique and cultural design elements to convey authenticity and uniqueness. - **Tourism and Travel:** Tourism and travel companies can use natural and cultural design elements to evoke a sense of place and connect with consumers seeking authentic experiences. ## Related on Trend Hunter - [Personality-Packed Wines](https://www.trendhunter.com/trends/mullet.md) - [Label-Less Wine Bottles](https://www.trendhunter.com/trends/crate-by-fourth-wave-wines.md) - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md) - [Renaissance-Muse White Wines](https://www.trendhunter.com/trends/flora-lisa.md) - [Natural Plant Beverages](https://www.trendhunter.com/trends/natural-plant-beverages.md) - [River-Inspired Beer Identities](https://www.trendhunter.com/trends/mekong-river.md) - [Californian Brewery Branding](https://www.trendhunter.com/trends/figueroa-mountain.md)