# Happy Face Hour-Counters Moody Watches Turn Mental Health into the Topic of the Minute By Amelia Roblin | Published 2012-05-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/moody-watches References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/05/natasha-goulbourn-foundation-moody-watch/) & [ngf-hope.org](http://ngf-hope.org/store/) There isn't anything particularly revolutionary about these [Moody Watches](https://www.trendhunter.com/trends/moody-mink-society), yet the purpose of their production and the endearing quality of their appearance makes them a worthy subject of discussion. Campaigns & Grey advertising worked with the Natasha Goulbourn Foundation to develop a product that would bring the [subject of depression](https://www.trendhunter.com/trends/carlton-cards) to the forefront of public awareness. A great way to do this was to strap a reminder of it to people's wrists. But the marketing effort ran deeper than this. With two simple dots on the dial of the timepieces, the hour and minute hands could become smiling, frowning and screwed up faces to entertain the wearer and imply emotion. Manufactured by [Happy Hour](https://www.trendhunter.com/trends/happy-ring), Moody Watches are sold with the profits benefiting the foundation's many programs. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 79% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What Makes This Trend Stand Out - **Mental Health Awareness:** Opportunity for innovative products that promote mental health awareness and open up conversations about depression. - **Wearable Technology:** Potential for creating innovative and interactive wearables that combine functionality with emotional expression. - **Cause Marketing:** Disruptive opportunity to align product sales with charitable causes to drive awareness and support for important issues. ### Sectors Adopting This - **Advertising:** Opportunity for ad agencies to collaborate with non-profit organizations to develop meaningful campaigns that raise awareness about important topics. - **Fashion/accessories:** Potential for fashion brands to integrate technology and emotions into accessories, creating unique and engaging products. - **Non-profit Sector:** Chance for non-profit organizations to leverage product sales as a fundraising activity and generate support for their programs. ## Related on Trend Hunter - [Expressive Plush Toys](https://www.trendhunter.com/trends/mood-bears-sainsburys.md) - [Smart Mental Health Rings](https://www.trendhunter.com/trends/happy-ring.md) - [Real-Time Emotion Trackers](https://www.trendhunter.com/trends/global-mood-ring.md) - [Mental-Health Awareness QSR Packaging](https://www.trendhunter.com/trends/happy-meal-box.md) - [Oppositional Mantra Timepieces](https://www.trendhunter.com/trends/mr-jones-watches-feline-fine.md) - [Collaborative Bright Tonal Watches](https://www.trendhunter.com/trends/time-for-fun.md) - [Poem-Sharing Plush Toys](https://www.trendhunter.com/trends/mood-bears.md) - [Self-Care Tech Accessories](https://www.trendhunter.com/trends/works-in-progress.md) - [Stress-Reducing Screenless Watches](https://www.trendhunter.com/trends/nowatch.md)