# Moody Boy Fashion Editorials WRAPINKNOT's Fall/Winter 2018 Lookbook Fuses Traditional with Grungy By Kalin Ned | Published 2018-04-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/moody-boy References: [hypebeast](https://hypebeast.com/2018/4/wrapinknot-fall-winter-2018) & [wrapinknot](http://wrapinknot.com/index.html) For its Fall/Winter 2018 lookbook, knitwear-focused label WRAPINKNOT taps into a moody boy-inspired photoshoot. Representation-wise, the images bear a certain poetic quality that not only brings attention to the silhouettes and their styling but also captures the expressive attitude of the person modeling them. The Fall/Winter 2018 capsule by the Japanese label fuses traditional and sophisticated designs with edgy motifs. The color palette WRAPINKNOT uses is relatively subdued while highlighting a range of [timeless wool overcoats](https://www.trendhunter.com/trends/vowels-fw26) and [stylishly knitted cardigans](https://www.trendhunter.com/trends/jw-anderson-x-uniqlo). However, what makes the pieces really stand out in the [moody boy editorial](https://www.trendhunter.com/trends/the-october-collection) is that they are styled in a contemporary and grunge-like fashion. Knitwear is often perceived as being boring and uneventful – combined with a stylish leather jacket, however, it makes for a fashion-forward and think-outside-of-the-box ensemble. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 53% | Activity: 45% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Moody Boy Fashion:** Opportunity for knitwear-focused labels to fuse traditional designs with edgy motifs, resulting in expressive and fashion-forward ensembles. - **Contemporary Grunge Styling:** Opportunity to style traditional pieces in a unique and grunge-like fashion to make them stand out and appeal to younger demographics. - **Poetic Representation in Fashion Editorials:** Opportunity to capture the expressive attitude of models in fashion editorials to bring attention to the silhouettes and their styling. ### Where This Applies - **Fashion:** Knitwear-focused labels can tap into the opportunity of fusing traditional with edgy motifs to appeal to younger demographics through poetic representation and unique grunge-inspired styling. - **Photography:** Photographers can tap into the opportunity of capturing the expressive attitude of models in fashion editorials to bring attention to the fashion pieces and increase engagement. - **Marketing:** Marketers can tap into the opportunity of using poetic representation in fashion editorials and unique grunge-inspired styling to appeal to younger demographics and increase brand awareness. ## Related on Trend Hunter - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Parisian Sophisticated Fall Fashion](https://www.trendhunter.com/trends/nn07.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [Fall Technical Fashion Capsules](https://www.trendhunter.com/trends/atom-collection.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Measured Winter Wardrobe](https://www.trendhunter.com/trends/vowels-fw26.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md)